Concept Development

MAp’s challenge was to create a new aparthotel concept that met Julia’s vision. Therefore, we put ourselves in her shoes and asked: What appeals to athletes? What do athletes need in their rooms? What kind of services benefit athletes? What do athletes eat? The answers shaped the core of the new paloria concept – a place for a power vacation and adrenaline, but also relaxation and distraction. Additionally, we brought paloria to the 21st century with the infusion of cool, casual and modern elements to appeal to the next generation of active travellers and through sustainable initiatives that create a better future for people and planet.

Brand Creation, Brand Activation, Brand Design, Brand Implementation

A cool new concept demanded a cool new brand. Thus MAp went about updating paloria’s brand identity, equipping the aparthotel with modern and sporty branding, logo and colours. We brought the new aparthotel branding to life by creating sales and marketing collateral, including business stationary, postcards, email signatures, and more.

Sales + Marketing Strategy, Hotel Website Development, Hotel Launch

As one of the first guest touchpoints, it was important that the website reflect the updated aparthotel brand, so MAp designed and programmed a brand-new website. MAp also supported the implementation and activation of the concept across sales and marketing channels, which were aligned to the new buyer personas, and supported Julia and her team during launch of the new paloria apartments & sport.

Concept Development

MAp first performed an audit to better understand where the existing hotel stood and where MAp could take it together with Manuela and Renato, looking at the region, competitors, buyer personas, and more. We then developed a holistic and sustainable hotel concept rooted in tradition and warm hospitality. The objective was to create an inviting atmosphere with a touch of familiarity, making all feel welcome and at home. Additionally, to protect the valley and its nature, as well as contribute to the local community, by focusing on sustainability. With our sustainable and traditionally-rooted hotel concept in place, we then defined this special hotel’s clear positioning in the market as the perfect place for mountain lovers and adventurers; a place that combines pleasure, nature and sustainability, and outdoor adventures, in the breathtaking Valle Maira.

Sales + Marketing Strategy, Hotel Website Development

MAp performed an audit of Locanda Mistral’s existing sales and marketing channels to uncover new opportunities and opportunities for optimisation. We next defined the hotel’s sales and marketing strategies moving forward, and equipped the team with a sales and marketing manual consisting of user-friendly tools and actionable checklists. Our goal was to ensure all activities communicate the heart behind the hotel, as well as reach the nature- and culinary-lovers and outdoor enthusiasts for whom Locanda Mistral caters.

MAp also oversaw the revamp of the hotel’s website to reflect the new Locanda Mistral concept, developing the design, layout and programming.

We continue to provide ongoing support in the areas of concept implementation, positioning, sales and marketing.

Concept Development

MAp kicked off the project by getting to the heart of the Felderer family and what it was they envisioned for the next stage of their boutique hotel: a place of harmony, balance and conscious being. With that as our compass, we MApped out with them a stylish and innovative hotel concept that invites guests to experience a holiday for body, mind and soul. With that, we positioned the Felderer Boutiquehotel accordingly in the market.

Brand Creation, Brand Design, Brand Activation, Brand Implementation

With style as a cornerstone of the Felderer Boutiquehotel, it was important that we create a stylish boutique hotel brand too; a brand that reflects the character of the hotel and infuses a dose of soul. MAp created a corporate identity to match, focusing on soft colours, elegant fonts and aesthetically-focused brand elements.

Website Development, Sales + Marketing Strategy, Hotel Launch

To bring the boutique hotel brand to life, MAp designed and programmed the new hotel website, weaving in style and soul here too. Furthermore, we supported the Felderer family during the launch phase and implementation of the new boutique hotel concept and brand, by updating the sales and marketing mix, searching for interesting cooperations, defining new hotel sales and communication tools, and more.