After taking over the Locanda Mistral, Manuela and Renato renovated their 18th century farmhouse with great care and sought a new, and above all, sustainable hotel concept to reflect this exciting stage in its long life. It was important that the family-run hotel continue to honour and respect the traditions of the past, the untouched nature of its surroundings and the richness of Occitan culture. With that, they brought in MAp to put both Locanda Mistral - and the stunning Valle Maira - on the global MAp.
Concept Development
MAp first performed an audit to better understand where the existing hotel stood and where MAp could take it together with Manuela and Renato, looking at the region, competitors, buyer personas, and more. We then developed a holistic and sustainable hotel concept rooted in tradition and warm hospitality. The objective was to create an inviting atmosphere with a touch of familiarity, making all feel welcome and at home. Additionally, to protect the valley and its nature, as well as contribute to the local community, by focusing on sustainability. With our sustainable and traditionally-rooted hotel concept in place, we then defined this special hotel’s clear positioning in the market as the perfect place for mountain lovers and adventurers; a place that combines pleasure, nature and sustainability, and outdoor adventures, in the breathtaking Valle Maira.
Sales + Marketing Strategy, Hotel Website Development
MAp performed an audit of Locanda Mistral’s existing sales and marketing channels to uncover new opportunities and opportunities for optimisation. We next defined the hotel’s sales and marketing strategies moving forward, and equipped the team with a sales and marketing manual consisting of user-friendly tools and actionable checklists. Our goal was to ensure all activities communicate the heart behind the hotel, as well as reach the nature- and culinary-lovers and outdoor enthusiasts for whom Locanda Mistral caters.
MAp also oversaw the revamp of the hotel’s website to reflect the new Locanda Mistral concept, developing the design, layout and programming.
We continue to provide ongoing support in the areas of concept implementation, positioning, sales and marketing.
Thank you to Manuela and Renato for inviting us to put the Locanda Mistral on the MAp. We so admire the passion, warmth and hospitality you pour into this special hotel. #Onwards
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