Concept Development

MAp kicked off the project by getting to the heart of the Felderer family and what it was they envisioned for the next stage of their boutique hotel: a place of harmony, balance and conscious being. With that as our compass, we MApped out with them a stylish and innovative hotel concept that invites guests to experience a holiday for body, mind and soul. With that, we positioned the Felderer Boutiquehotel accordingly in the market.

Brand Creation, Brand Design, Brand Activation, Brand Implementation

With style as a cornerstone of the Felderer Boutiquehotel, it was important that we create a stylish boutique hotel brand too; a brand that reflects the character of the hotel and infuses a dose of soul. MAp created a corporate identity to match, focusing on soft colours, elegant fonts and aesthetically-focused brand elements.

Website Development, Sales + Marketing Strategy, Hotel Launch

To bring the boutique hotel brand to life, MAp designed and programmed the new hotel website, weaving in style and soul here too. Furthermore, we supported the Felderer family during the launch phase and implementation of the new boutique hotel concept and brand, by updating the sales and marketing mix, searching for interesting cooperations, defining new hotel sales and communication tools, and more.

Brand Creation, Brand Activation

To challenge and sharpen the Clink Hostel brand, MAp performed research and analysis into the market, target audience, relevant trends and Clink’s own performance. Our findings and initial workshops with the Clink team indicated that the existing brand did not require drastic changes, but did require an infusion of life and spirit. How we decided to achieve that was by creating a strong emotional storytelling hook and sharpening the Clink brand accordingly.

As part of our journey together, we held workshops with the core team to co-create the future hostel brand elements and align everyone. The final brand manual outlined not only the new brand basics and elements but also how to activate the storytelling hook along the Clink guest journey. This set the basis for all brand activities and growth moving forward.