Concept Development

MAp kicked off the project by getting to the heart of the Felderer family and what it was they envisioned for the next stage of their boutique hotel: a place of harmony, balance and conscious being. With that as our compass, we MApped out with them a stylish and innovative hotel concept that invites guests to experience a holiday for body, mind and soul. With that, we positioned the Felderer Boutiquehotel accordingly in the market.

Brand Creation, Brand Design, Brand Activation, Brand Implementation

With style as a cornerstone of the Felderer Boutiquehotel, it was important that we create a stylish boutique hotel brand too; a brand that reflects the character of the hotel and infuses a dose of soul. MAp created a corporate identity to match, focusing on soft colours, elegant fonts and aesthetically-focused brand elements.

Website Development, Sales + Marketing Strategy, Hotel Launch

To bring the boutique hotel brand to life, MAp designed and programmed the new hotel website, weaving in style and soul here too. Furthermore, we supported the Felderer family during the launch phase and implementation of the new boutique hotel concept and brand, by updating the sales and marketing mix, searching for interesting cooperations, defining new hotel sales and communication tools, and more.

Brand Creation, Brand Activation

To challenge and sharpen the Clink Hostel brand, MAp performed research and analysis into the market, target audience, relevant trends and Clink’s own performance. Our findings and initial workshops with the Clink team indicated that the existing brand did not require drastic changes, but did require an infusion of life and spirit. How we decided to achieve that was by creating a strong emotional storytelling hook and sharpening the Clink brand accordingly.

As part of our journey together, we held workshops with the core team to co-create the future hostel brand elements and align everyone. The final brand manual outlined not only the new brand basics and elements but also how to activate the storytelling hook along the Clink guest journey. This set the basis for all brand activities and growth moving forward.

Brand Creation, Brand Activation

Before addressing the hotel itself, it was important that we zoom out and define MAP Projects as a larger hotel brand, getting to the heart of its purpose and other defining characteristics. While emphasising on the available assets (smart and stylish design), we added the emotional storytelling to draw the right people in. We then took it a step further by defining how to activate the newly-defined hotel brand and sustainable storytelling through the visual, verbal and sensory branding.

Concept Development

Next we set our sights on MAP Hotel. While MAP Hotel possessed many strengths as a smart design hotel thanks to Marios’ incredible vision and aesthetic, we discovered and defined the hotel’s guest typologies to determine their expectations and needs, and from there we defined the USPs that delivered the most value. We also positioned the hotel concept in a way that would differentiate it along those guest benefits, key being lifestyle, technology, sustainability and design. The hotel concept was then translated into operations, showing how it can be brought to life.

Sales + Marketing Strategy

When looking at operations, we also had to determine how best to sell and communicate the hotel. Thus we defined the hotel sales and marketing communication channel mix and determined the top priorities moving forward to strengthen MAP Hotel’s sales and marketing performance leading up to its reopening.

Resource Management, Restaurant Consulting

In the time of COVID-19, figuring out smart solutions is part of the game. Therefore, together with our client we tackled important pandemic-related issues, such as where to save resources by defining what activities to handle in-house or to outsource, as well as how to appeal to and bring locals to MAP Hotel’s Scale restaurant.