Concept Development

MAp’s challenge was to create a new aparthotel concept that met Julia’s vision. Therefore, we put ourselves in her shoes and asked: What appeals to athletes? What do athletes need in their rooms? What kind of services benefit athletes? What do athletes eat? The answers shaped the core of the new paloria concept – a place for a power vacation and adrenaline, but also relaxation and distraction. Additionally, we brought paloria to the 21st century with the infusion of cool, casual and modern elements to appeal to the next generation of active travellers and through sustainable initiatives that create a better future for people and planet.

Brand Creation, Brand Activation, Brand Design, Brand Implementation

A cool new concept demanded a cool new brand. Thus MAp went about updating paloria’s brand identity, equipping the aparthotel with modern and sporty branding, logo and colours. We brought the new aparthotel branding to life by creating sales and marketing collateral, including business stationary, postcards, email signatures, and more.

Sales + Marketing Strategy, Hotel Website Development, Hotel Launch

As one of the first guest touchpoints, it was important that the website reflect the updated aparthotel brand, so MAp designed and programmed a brand-new website. MAp also supported the implementation and activation of the concept across sales and marketing channels, which were aligned to the new buyer personas, and supported Julia and her team during launch of the new paloria apartments & sport.

Concept Development

With the directive to reinvent luxury, MAp created a resort concept, together with our client and core team, around the idea of “barefoot informality” – a laidback atmosphere and effortless experience. And with that, we followed the inspiration of the forward-thinking owner and went about telling the story of a small island, the story of Milhaidoo, in a way that would make guests feel like they found the island where they truly belonged. Our goal was to make them feel like the storytellers, crafting their own dream holiday and writing their own story of the island; enabling a deeper and richer immersion into the small island life.

Brand Creation, Brand Activation

In order to further tell the story of Milhaidoo in a meaningful way, we created a standout resort brand that matched the barefoot informality resort concept. MAp developed the brand strategy as well as the brand identity, including the corporate identity and graphic design. The resort’s team was equipped with user-friendly and actionable manuals and checklists, as well as a holistic corporate identity guide, to inform the rollout of the Milhaidoo resort brand and bring it to life.   

Sales + Marketing Strategy, Hotel Launch

MAp performed a holistic analysis in order to identity how best to position the resort, and what sales, marketing and social media strategies and channels to utilise in order to achieve maximum impact. We then developed a manual to aid Milhaidoo’s sales and marketing team with planning, executing, monitoring and evaluating all relevant sales and marketing activities, as well as supported them during the launch phase.

Brand Creation, Brand Activation

Before addressing the hotel itself, it was important that we zoom out and define MAP Projects as a larger hotel brand, getting to the heart of its purpose and other defining characteristics. While emphasising on the available assets (smart and stylish design), we added the emotional storytelling to draw the right people in. We then took it a step further by defining how to activate the newly-defined hotel brand and sustainable storytelling through the visual, verbal and sensory branding.

Concept Development

Next we set our sights on MAP Hotel. While MAP Hotel possessed many strengths as a smart design hotel thanks to Marios’ incredible vision and aesthetic, we discovered and defined the hotel’s guest typologies to determine their expectations and needs, and from there we defined the USPs that delivered the most value. We also positioned the hotel concept in a way that would differentiate it along those guest benefits, key being lifestyle, technology, sustainability and design. The hotel concept was then translated into operations, showing how it can be brought to life.

Sales + Marketing Strategy

When looking at operations, we also had to determine how best to sell and communicate the hotel. Thus we defined the hotel sales and marketing communication channel mix and determined the top priorities moving forward to strengthen MAP Hotel’s sales and marketing performance leading up to its reopening.

Resource Management, Restaurant Consulting

In the time of COVID-19, figuring out smart solutions is part of the game. Therefore, together with our client we tackled important pandemic-related issues, such as where to save resources by defining what activities to handle in-house or to outsource, as well as how to appeal to and bring locals to MAP Hotel’s Scale restaurant.

Concept Development

MAp’s approach was guided by the question: what is new, game-changing, innovative? With that we co-created a resort concept never before seen in The Maldives and that would appeal to a range of defined buyer personas – not just honeymooners. The concept we landed on, a “kool” lifestyle (desti)nation, stands out as #AnythingButOrdinary.

Brand Creation, Brand Design

Together with our truly game-changing and innovative client, MAp defined and characterised the Kandima Maldives resort brand in line with the newly-defined concept and positioned it clearly in the marketplace by capitalising on its uniqueness and conveying the distinct Kandima lifestyle. Additionally, we worked with the one and only Snask to create a resort brand identity that reflected its fun personality through vibrant colours and playful graphics to be translated across all guest touchpoints.

Sales, Marketing + Social Media Strategy

With the foundation set, MAp went about building sales, marketing and social media strategies to reach and connect with the defined buyer personas – identifying helpful tools, developing impactful messaging, selecting strategic partners, and more. Additionally, we set Kandima Maldives’ sales + marketing team up for success by providing them with user-friendly and actionable manuals and holding coaching sessions and workshops.

Trend Reports, Workshops, Agency Partner Search

If you want to be the game-changer, you need to figure out game-changing ways of doing things. Therefore, we created trend reports, held creative workshops and identified the right partners who could bring the strategies successfully across the finish line, from PR agencies and copywriters to designers and print shops. MAp ensured all partners were properly briefed and aligned with the resort’s concept and brand to ensure consistency across all aspects.