Concept Development

With the directive to reinvent luxury, MAp created a resort concept, together with our client and core team, around the idea of “barefoot informality” – a laidback atmosphere and effortless experience. And with that, we followed the inspiration of the forward-thinking owner and went about telling the story of a small island, the story of Milhaidoo, in a way that would make guests feel like they found the island where they truly belonged. Our goal was to make them feel like the storytellers, crafting their own dream holiday and writing their own story of the island; enabling a deeper and richer immersion into the small island life.

Brand Creation, Brand Activation

In order to further tell the story of Milhaidoo in a meaningful way, we created a standout resort brand that matched the barefoot informality resort concept. MAp developed the brand strategy as well as the brand identity, including the corporate identity and graphic design. The resort’s team was equipped with user-friendly and actionable manuals and checklists, as well as a holistic corporate identity guide, to inform the rollout of the Milhaidoo resort brand and bring it to life.   

Sales + Marketing Strategy, Hotel Launch

MAp performed a holistic analysis in order to identity how best to position the resort, and what sales, marketing and social media strategies and channels to utilise in order to achieve maximum impact. We then developed a manual to aid Milhaidoo’s sales and marketing team with planning, executing, monitoring and evaluating all relevant sales and marketing activities, as well as supported them during the launch phase.

Concept Development

MAp’s approach was guided by the question: what is new, game-changing, innovative? With that we co-created a resort concept never before seen in The Maldives and that would appeal to a range of defined buyer personas – not just honeymooners. The concept we landed on, a “kool” lifestyle (desti)nation, stands out as #AnythingButOrdinary.

Brand Creation, Brand Design

Together with our truly game-changing and innovative client, MAp defined and characterised the Kandima Maldives resort brand in line with the newly-defined concept and positioned it clearly in the marketplace by capitalising on its uniqueness and conveying the distinct Kandima lifestyle. Additionally, we worked with the one and only Snask to create a resort brand identity that reflected its fun personality through vibrant colours and playful graphics to be translated across all guest touchpoints.

Sales, Marketing + Social Media Strategy

With the foundation set, MAp went about building sales, marketing and social media strategies to reach and connect with the defined buyer personas – identifying helpful tools, developing impactful messaging, selecting strategic partners, and more. Additionally, we set Kandima Maldives’ sales + marketing team up for success by providing them with user-friendly and actionable manuals and holding coaching sessions and workshops.

Trend Reports, Workshops, Agency Partner Search

If you want to be the game-changer, you need to figure out game-changing ways of doing things. Therefore, we created trend reports, held creative workshops and identified the right partners who could bring the strategies successfully across the finish line, from PR agencies and copywriters to designers and print shops. MAp ensured all partners were properly briefed and aligned with the resort’s concept and brand to ensure consistency across all aspects.