We know – this might sound like one of those things you would rather not hear. It sounds like work. It sounds like complexity. But here is the good news: it does not have to be! 

In fact, for hotels that start early, sustainability reporting can become a powerful asset – not a burden. 

The Corporate Sustainability Reporting Directive (CSRD) and the European Sustainability Reporting Standards (ESRS) will require more and more companies to disclose how they impact People and Planet.

The line between work and leisure continues to blur – and bleisure travel (Business and Leisure travel = Bleisure) is becoming the norm, not the niche. In fact, the bleisure travel market is projected to nearly quadruple by 2034 (Presedence Research, 2025). 

What used to be a short business trip is now often extended into a weekend getaway. Or even a “workation” in a location that inspires. Guests are looking for places where they can plug in, but also fully switch off. 

What this means for hotels: You need to cater to both sides of the experience – smart and professional, warm and personal.

Think: 

• ergonomic desks, great coffee and strong Wi-Fi
• co-working lounges that invite connection wellness offerings,
• flexible check-in/out, weekend extensions
• local insider tips that turn a work trip into a memory 

And yes, bleisure travellers are valuable guests: They stay longer, spend more, and often return.

What you can do now? 

• Review your room amenities and workspace features
• Create bleisure packages (weekend extensions, 2+ nights with special rates), such as our client B5 Boutique Hotel in Lugano
• Offer remote-work stays (weekly or monthly rates, with perks for longer stays)
• Communicate clearly to both direct guests and, where relevant, corporate partners
• Re-think your loyalty programmes for hybrid travellers who want flexibility and recognition

Our MAdvice: Design your offers around flexibility, purpose and experience – and you will win the travellers who want it all.

Forget the doom stories. In 2026, Artificial Intelligence is not coming for your jobs – it is coming for your to-do list. 

From guest communication to revenue management, hotels are starting to embrace AI as a practical, powerful support system (Thynk, 2024). And we are sure: The smartest ones are not using it to replace their people – they are using it to elevate them. 

Think: 

• personalised email replies that actually save time
• chatbots that handle FAQs while your team focuses on real care
• automated pricing tools that take market trends into account 

The key? Let technology do what it does best – so your people can do what they do best.

What you can do now: 

• Explore AI tools such as chatlyn tailored for hospitality
• Start small: one task, one team, one experiment
• Train your team to work with AI, not against it
• Keep the human touch at the heart of every guest interaction 

Our MAdvice: Do not fear the tech. Lead WITH it. Because the future belongs to hotels that are both human and smart.

One thing we know for sure: The future belongs to the hotels that dare. 

Trends are tools. But it is your stance that gives them meaning. The most exciting hotels in 2026 do not just follow the direction of the market – they sharpen it. They build with intention, communicate with courage, and turn values into real life action. 

So if you are working on something in 2026, do not play it safe. 
Dare to be different. 
Dare to be true. 
Dare to be the hotel only YOU and your team can be. 

That is what guests will remember and what makes a positive impact. 

We hope that this short glance ahead has provided you with empowering ideas and sustainable inspiration. Let's work together to make hotels even more innovative, sustainable, and future-proof. Thank you for joining us on our journey to shape the hotel industry of tomorrow. #onwards

We know that flying is bad for the planet. We’ve heard about plastic waste. But how much carbon does it take to send a text? Or to make a pair of jeans? 

How Bad Are Bananas? is one of those books that leaves you staring into your cup of coffee, wondering what invisible impact it carries. 

It’s not about doing less – it’s about doing things smarter. With surprising comparisons and jaw-dropping carbon maths, Berners-Lee helps us to understand what really matters in the climate conversation. Spoiler: it’s not the banana.

CO₂ – carbon dioxide – is one of the major greenhouse gases driving climate change. It’s released when we burn fossil fuels like oil, gas or coal – and through the things we produce, consume and waste. 

To compare emissions from different sources, we use a standard measure called CO₂e – carbon dioxide equivalent – which includes other powerful gases like methane and nitrous oxide. The numbers, shown in grams (g), kilograms (kg) or tonnes (t), help us to comprehend the climate cost of each action. 

For reference: 

• 1 g CO₂e ≈ 7 seconds of driving
• 100 g CO₂e ≈ 1 km by car
• 1 kg CO₂e ≈ 10 km by car or a medium steak
• 1 t CO₂e ≈ an average European’s emissions in 1 month

How Bad Are Bananas? doesn’t overwhelm you with stats – it tells carbon stories in g, kg and tonnes. A tangible, readable way to rethink our everyday choices. 

Some things are as bad as you thought (beef, frequent flying). Others are worse. And the rest? Far more innocent than you’d imagine.

#1: Bananas aren’t that bad – but wasting them is. One banana has a surprisingly low footprint: around 110 g CO₂e – that’s about the same as a kilometre in a car or a cup of oat milk coffee. But throw it away, and that footprint becomes avoidable. Globally, food waste accounts for up to 10% of all emissions. 

#2: Buying new tech has a higher footprint than using it. A single smartphone generates 55-95 kg CO₂e during its production – the same as driving 400-700 km. Most of the footprint happens before you even switch it on. Keeping your phone for just one more year makes a measurable difference. 

#3: A simple t-shirt = 4 kg, jeans = 30+ kg CO₂e. A basic cotton T-shirt emits around 4 kg CO₂e. A pair of jeans? Due to water-hungry cotton, dyeing and global transport, over 30 kg CO₂e – about the same as a domestic flight. The carbon impact of the fashion industry is bigger than all international flights and shipping combined. 

#4: A text message? Nearly nothing. A Google search? Adds up fast. One SMS emits only 0.014 g CO₂e – practically nothing. But a single email with a large attachment? Around 50 g CO₂e – the same as driving 400 metres. Multiply that across your inbox, team and organisation, and it starts to matter. 

#5: Trains are greener – but not always. Yes, trains are generally more climate-friendly (and far safer) than cars. But if just two people are travelling together, driving an efficient car can have a lower footprint than taking a first-class train. 

#6: A bouquet a week? A tonne of trouble. A weekly bouquet of out-of-season, flown-in flowers can add up to 1.5 tonnes of CO₂e per year. Grown with artificial heat or flown across continents – either way, it’s bad news for the climate. 

#7: War is the most carbon-intensive human activity. Military operations and infrastructure have some of the highest emissions on the planet – yet they’re rarely discussed. It’s a sobering reminder that peace and sustainability are profoundly interconnected – and that a just, liveable future requires both.

“But compared to 2010 I feel more hope, more fear and a good deal more urgency.”

If you see air-freight, avoid it. Vegan beats vegetarian for the climate. And when it comes to beef, lamb or hothouse-grown produce – think red flags, not green choices. 

How Bad Are Bananas? flips our understanding of climate impact on its head. It’s not about guilt – it’s about clarity. It shows us where we can make meaningful changes without losing our minds (or our love for bananas). 

At MAp, we believe that better decisions start with better questions. This book gives us exactly that. Questions that make us pause, reflect and choose better – not with pressure, but with purpose. 

Sustainability isn’t just a checklist. It’s a mindset. One that asks: How bad is it? And MAps out a better way forward. 

#onwards 

Your MAp team

In his ground-breaking book “Doing Good Better”, MacAskill explains the concept of “Effective Altruism” and asks the question, “How can I make the biggest difference I can?” To answer this question he uses concepts we’ve hardly ever seen so far in the field of doing good: evidence, careful reasoning and a scientific approach. His search for truth shows that so far, many of us “just did good” without assessing if we chose the right investment = if we were using our resources in the most effective way. MacAskill also busts some myths about the concepts of green living, climate offsetting, fairtrade, etc., showing us in a fact-based and impartial way, that what we thought or were told was best for the word, in truth, isn’t.

At MAp, we believe in the power and goodness of people. That was one reason why we developed our hotel sustainability platform: to empower hoteliers, consultants, students, business owners, etc. to do good. To make a difference. To make this Planet a more purposeful and hospitable place for all. However, the so-often overlooked challenge William MacAskill addresses in his book is: How can we ensure that, when we try to help others and do good, we do so as effectively as possible? Because the truth is: The best charities are hundreds of times more effective at improving lives than merely “good” charities. This means, by knowing the principles of effective altruism, we all can be hundreds of times more effective in creating positive impact for People and Planet.

#1: The effective altruist’s approach to making a difference consists of five key questions

There are five key questions you should ask yourselves when thinking like an effective altruist:

#2: The law of diminishing returns implies you focus on long-time tested activities

MacAskill defines the law of diminishing returns in his book as follows: “If we want to do as much good as we can, we’ve got to ask which cause to focus on. The law of diminishing returns provides a useful rule of thumb for comparing causes. If a specific area has already received a great deal of funding and attention, then we should expect it to be difficult for us to do a lot of good by devoting additional resources to that area. In contrast, within causes that are comparatively neglected, the most effective opportunities for doing good have probably not been taken.” MacAskill then outlines that our response to natural disasters is one of the clearest cases of how, when it comes to charity, we mostly follow our gut and not science. When a disaster strikes, we (and every else) think “emergency” and donate money or resources to that cause, forgetting that emergencies happen all the time around us. But we get accustomed to poverty and the fact that, every day, People die from easily preventable diseases like AIDS, malaria, or tuberculosis, which therefore receive less ongoing funding.

#3: Don’t believe everything that sounds good, or let’s bust some myths 

We conclude this blog post by answering an important question: What should you do right now?

We’ve compiled our top three suggestions:

1. Establish a habit of regular giving. GiveWell is an organisation MacAskill mentions throughout his book, and its goal is to produce the world’s top research on where to give - free and for everyone. This means you can have a look and find out which charities are the most effective right now and start giving to them on a regular basis.

2. Sign up to the effective altruism mailing list. That way you can learn more about effective altruism and about how to get involved in the community, and read stories of People putting effective altruism into practice.

3. Tell others about effective altruism. Because if you can get one person to make the same changes you make, you’ve doubled your impact.

Thank you for reading until the end, and let’s all move #onwards to do good better!
Your MAp team