This small book, coming in at just 110 pages, packs a big punch, stocked full of smart insights and winning techniques.It applies to sustainability journies and how to create and communicate products or services costumers should care about.
Build your hotel’s unique and authentic sustainability story that acts as the basis for all your communication with this simple step-by-step guide
MAp Boutique Consultancy shows you how to craft your unique hotel sustainability story and introduces you to the 10 Principles of Sustainable Communication.
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Every two months we explore an important sustainability topic with our MAp community. With boutique and independent hoteliers, investors, consultants, students and other players in the hospitality industry in mind, we make our bi-monthly The Sustainable Hotel Insights as actionable and practical as possible. If you would like to receive these insights straight into your inbox and join the community, aka join us on the journey to a more purposeful and hospitable Planet, register here!
Sustainable communication is how you communicate: specific, respectful, and mindful of impact. Sustainability communication is what you communicate: your goals, actions, and progress. Hotels need both. This guide explains the difference, the core principles, and the wording that helps you avoid greenwashing.
Greenwashing continues to stain the hospitality industry, with hotels making claims that are bigger than reality, and consumers are understandably distrusting as a result. Let’s look at these findings by The Sustainable Agency (2023) that show the perils of greenwashing and the risks of getting your sustainability communication wrong:
To practice Sustainable Communication, it’s important to ensure your communication reflect the following:
1. TRANSPARENCY:
Promoting honesty, openness, and trust in your sustainability initiatives.
2. INCLUSIVENESS:
Promoting equality by supporting People of all backgrounds and avoiding discriminatory practices.
3. CULTURAL SENSITIVITY:
Prioritising understanding and respect of local cultures and traditions.
4. CLARITY:
Fostering engagement and building understanding among audience members.
5. RESPONSIBILITY:
Taking responsibility for your actions and avoiding harmful communication practices.
6. AUTHENTICITY:
Making your sustainability journey heartfelt and personal.
7. PROGRESS:
Continually improving your communication practices.
8. RELEVANCE:
Explaining how new sustainable products and services impact your stakeholders.
9. INSPIRATIONAL:
Keeping communications positive and inspiring.
10. ETHICAL:
Ensuring that you never Profit from difficult situations People might be in.
A guided three-step template for clear, specific wording with space to add your evidence. Includes the Ten Principles of Sustainable Communication.
Available digitally or in print.
We built this handbook as a practical reference for independent and boutique hotels. Open any section, take what is needed, and turn real actions into guest trust and bookings.
What’s inside:
This handbook makes it possible to set up targeted communication without greenwashing. A highly recommended support and a much-needed resource.
SAINEY SAWANEH, OWNER OF TRAVEL COMMUNICATION AGENCY HOST.ONLINE (TYROL, AUSTRIA)
The handbook helped me shape our communication with guests so that they were motivated to minimise their personal ecological footprint.
THOMAS KERSCHBAUMER, HEAD OF BUSINESS UNIT HOTEL & GASTRO, SENFTER HOLDING (SOUTH TYROL / ITALY)
Understand what to say – your sustainability actions and story – and how to say it in a way that is clear, credible, and free from greenwashing.
Follow a proven 7-step framework to create your hotel’s sustainability communication strategy – ready to share your story with guests and partners today.
From one-person marketing teams to full departments, use templates, checklists, and scorecards that make communication faster, easier, and more consistent.
Benefit from real hotel case studies and insights from leading voices in hospitality who are already communicating sustainability successfully.
Practical exercises guide you to craft a unique, authentic sustainability story that becomes the foundation of all your internal and external communication.
Set clear targets, track your progress with scorecards and compliance checklists, and measure success against today’s guest expectations and regulations.
As a B Corp-certified company, we encourage you to buy the digital handbook, which comes as a PDF with multiple versions for easy handling and sharing with your team. As a special bonus, you also receive the Introduction PDF free of charge.
You can keep guessing, risk falling into the greenwashing trap, and waste hours reading scattered advice – or get the only hotel-specific handbook that shows you exactly how to communicate with clarity today.
After payment, you can access your digital product (PDF file) immediately in your private and secured Community member area for easy, life-long access and download.
Click the purchase button above and you’ll be taken to a secure checkout page.
Complete your order and check your email for your login instructions.
Login to your account and get started on making this planet a better place for all.
In this handbook, we’ll share with you all the expertise we at MAp and Rupp have gained from working with independent and boutique hoteliers globally on their marketing and communication initiatives. Plus, we’ve interviewed some of the brightest minds that are shaping the future of hospitality, and they contribute their personal learnings and insights just for you.
Rupp PR is an independent full-service communications agency focusing on sustainable travel and tourism. Based in the DACH region, the firm helps hotels and hospitality brands raise awareness and increase guest inquiries within their target markets.
It is independent and international, creating tailored communications strategies and executing marketing tactics to guide clients' visions forward – without compromising creativity. Most importantly, the Rupp PR team loves what it does.
Available digitally or in print.
We built this handbook as a practical reference for independent and boutique hotels. Open the section you need, use the relevant tools, and turn social sustainability into clear action.
What you get:
The people handbook is a valuable addition to my work as a coach in hotels and provides excellent inspiration on how the hotelier can creatively and appreciatively build and sustainably retain a motivated team.
TANIA SAEZ, SYSTEMIC COACH AND CREATIVE PROCESS FACILITATOR @SAEZ COACHING (BERLIN / GERMANY)
Overall, I can wholeheartedly recommend the people handbook. It not only provides a comprehensive approach to the topic of social sustainability in the hotel industry but also serves as a helpful resource for students like me who are exploring this subject.
LUISE WEINERT, BACHELOR'S STUDENT AT FHGR CHUR (CHUR/SWITZERLAND)
Clear guidance and practical exercises to help you understand social sustainability and what it means for your hotel.
Concrete action steps and practical measures you can apply straight away in day-to-day operations.
Insights, recommendations and best practices from hoteliers and hospitality professionals who put people first.
We highlight learnings, tips and recommendations from top industry leaders who are shining stars in the areas of social sustainability, and spotlight hotels that put People first.
Use practical tools to better support guests, team members, partners and local communities.
Build a stronger culture, clearer positioning and more resilient business performance through people-first decisions.
As a B Corp-certified company, we encourage you to buy the digital handbook, which comes as a PDF with multiple versions for easy handling and sharing with your team. As a special bonus, you also receive the Introduction PDF free of charge.
After payment, you can access your digital product (PDF file) immediately in your private and secured Community member area for easy, life-long access and download.
Click the purchase button above and you’ll be taken to a secure checkout page.
Complete your order and check your email for your login instructions.
Login to your account and get started on making this planet a better place for all.
We’ve interviewed some of the brightest minds that are shaping the future of hospitality, and they contribute their personal learnings and insights just for you.
Available digitally or in print.
We built this handbook as a practical reference for independent and boutique hotels. Open the section you need, use the relevant tools, and turn economic sustainability into clear action.
What you get:
It opened up a new world for me and I understood more about what I can successfully implement step-by-step and what truly makes a difference.
RENATO BOTTE, OWNER OF LOCANDA MISTRAL (PIEDMONT/ITALY)
Clear guidance and practical exercises to help you understand what economic sustainability means for your hotel.
Concrete action steps and practical measures you can apply straight away in day-to-day operations.
Templates, checklists, exercises and scorecards that create structure and support consistent implementation.
We highlight learnings, tips and recommendations from top industry leaders who are shining stars in the areas of economic sustainability, and spotlight leading hotels.
Practical guidance to focus on the measures that strengthen profitability, resilience and long-term value.
Improve financial performance, make better decisions and build a more resilient hotel business.
As a B Corp-certified company, we encourage you to buy the digital handbook, which comes as a PDF with multiple versions for easy handling and sharing with your team. As a special bonus, you also receive the Introduction PDF free of charge.
After payment, you can access your digital product (PDF file) immediately in your private and secured Community member area for easy, life-long access and download.
Click the purchase button above and you’ll be taken to a secure checkout page.
Complete your order and check your email for your login instructions.
Login to your account and get started on making this planet a better place for all.
We’ve interviewed some of the brightest minds that are shaping the future of hospitality, and they contribute their personal learnings and insights just for you.
Available digitally or in print.
We built this handbook as a practical reference for independent and boutique hotels. Open any section, take what you need, and use purpose as a practical tool for decisions, team alignment and long-term business success.
What you get:
Defining our own purpose, our own identity, is a challenge, but it makes our story tangible, credible, simplifies many things, and helps us use financial and personal resources wisely and purposefully. The people handbook helps us tackle this challenge step-by-step, and starting with our own motivation is powerful.
LILIAN ROTEN, FOUNDER OF DESIGN JOURNEY AND HOTEL DE LONDRES IN BRIG (SWITZERLAND)
Guidance and exercises to define what your purpose is, and express it with clarity.
Clear action steps to embed purpose into decisions, priorities and daily operations.
Practical templates, exercises and scorecards to keep everyone aligned and moving.
Insights, recommendations and best practices from hoteliers and purposeful hospitality brands.
Use your purpose as the starting point to shape strategy and prioritise what comes first.
Build stronger alignment, clearer positioning and long-term results driven by purpose.
As a B Corp-certified company, we encourage you to buy the digital handbook, which comes as a PDF with multiple versions for easy handling and sharing with your team. As a special bonus, you also receive the Introduction PDF free of charge.
After payment, you can access your digital product (PDF file) immediately in your private and secured Community member area for easy, life-long access and download.
Click the purchase button above and you’ll be taken to a secure checkout page.
Complete your order and check your email for your login instructions.
Login to your account and get started on making this planet a better place for all.
The Sustainable Hotel Handbook: Purpose features insights and guidance from one of the brightest minds shaping the future of hospitality.
Available digitally or in print.
The handbook collection is a practical reference for purpose, people, planet and profit. You do not need to read it from cover to cover: open the section you need, use the relevant tools, and bring structure to decisions, implementation and communication.
What you get:
"Sustainability" was not tangible for me - it was always distant, and I didn't know how to efficiently implement sustainability into my hotel. The Sustainable Hotel opened up a new world for me, and with each handbook, I understood more about what I can successfully implement step-by-step and what truly makes a difference. Because it's of no use to talk about Mount Everest if you can't manage to climb the first hill.
RENATO BOTTE, OWNER OF LOCANDA MISTRAL (PIEDMONT/ITALY)
The Sustainable Hotel is an exceptional and timely resource to help hotels align their business goals with a triple bottom line that supports people, purpose, and most importantly, the planet.
MICH BONDESIO, AUTHOR, COACH & BUSINESS CONSULTANT, CREATING CADENCE (UNITED KINGDOM)
The many practical tips and scorecards can be implemented in both urban and resort hotels, and they reflect a fundamental mindset every hotelier should adopt.
TANIA SAEZ, SYSTEMIC COACH AND CREATIVE PROCESS FACILITATOR @SAEZ COACHING (BERLIN / GERMANY)
The Sustainable Hotel Handbooks are very user-friendly and therefore perfect for entrepreneurs looking to facilitate their entry into sustainable tourism development. I view it as a well-structured, comprehensive, and visually-appealing guide.
HEIDRUN STOISER, LEAD GREEN EXPERIENCES AT PIZ (MONTAFON / AUSTRIA)
Sustainability is more than being “green”. With people, planet and profit as one system, you gain clarity and substance.
Clear action steps and practical measures you can apply in daily operations.
Templates, checklists, exercises and scorecards that create structure and save time.
Interviews, recommendations and hospitality examples that show what really works.
Measures aligned with common hotel certification frameworks – scorecards make progress visible.
purpose as the foundation, goals as the plan – so you can steer implementation and impact with confidence.
As a B Corp-certified company, we encourage you to buy the digital handbook, which comes as a PDF with multiple versions for easy handling and sharing with your team. As a special bonus, you also receive the Introduction PDF free of charge.
After payment, you can access your digital product (PDF file) immediately in your private and secured Community member area for easy, life-long access and download.
Click the purchase button above and you’ll be taken to a secure checkout page.
Complete your order and check your email for your login instructions.
Login to your account and get started on making this planet a better place for all.
We’ve interviewed some of the brightest minds that are shaping the future of hospitality, and they contribute their personal learnings and insights just for you.
Natascha Rupp, a partner of MAp Boutique Consultancy, founded her global communications agency with the specialisation in sustainable travel and lifestyle.
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