Write your hotel’s sustainability story in three simple steps

A guided template to turn real actions into a clear, credible story you can use across every channel and that helps you avoid greenwashing.

Turn your hotel’s sustainability work into wording your guests, team and partners can trust. This template guides you through three clear prompts and applies the principles of Sustainable Communication, so your story is specific, respectful and ready to use.

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Write your hotel sustainability story in 3 simple steps

In this exercise, you will distil your hotel’s sustainability story and put it on paper — as the foundation for both internal and external communication. Your story reflects your hotel’s sustainability journey, which is why it is unique to you.

By weaving in the principles of Sustainable Communication, you will learn to write clearly and credibly for the audiences you engage with. This exercise is part of The Sustainable Hotel Handbook: Communication. To learn more about the handbook and get your copy, head HERE.

What’s Included:

Guided Q and A to get to the heart of your sustainability story
A fill-in sustainability statement template
A Sustainable Communication checklist
Helpful resources to support your story across various channels

Why you need it

Learn exactly which elements make a strong sustainability story
Write a clear statement you can use in internal and external communication
Build out a narrative that becomes the basis of your sustainability communication
Ensure your story follows the principles of Sustainable Communication — and avoids greenwashing