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Available digitally or in print.

We built this handbook as a practical reference for independent and boutique hotels. Open any section, take what is needed, and turn real actions into guest trust and bookings.

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A hotel-specific reference for sustainability communication

Created by MAp Boutique Consultancy, a Certified B Corporation, and Rupp Public Relations, this handbook turns sustainability communication into a practical system hotels can apply immediately.

What’s inside:

  • Clear guidance on sustainability communication vs. sustainable communication
  • 7 practical exercises to move from theory to action
  • Scorecards and checklists to measure, improve, and stay aligned with current regulations
  • Templates to craft a sustainability story guests believe
  • Tips for internal and external communication – from team talks to guest touchpoints and public relations
  • A roadmap to shift from traditional to sustainable marketing
  • The 10 principles of sustainable communication with best practices from hotels and brands
  • Case studies and expert interviews showing what really works in hospitality
  • Handpicked resources for hotels that want to go further
What people say about the communication handbook:

Choose your preferred option

For the cost of an average hotel room night, you can set your hotel on the right course – creating sustainable impact and achieving business success.

As a B Corp-certified company, we encourage you to buy the digital handbook, which comes as a PDF with multiple versions for easy handling and sharing with your team. As a special bonus, you also receive the Introduction PDF free of charge.

You can keep guessing, risk falling into the greenwashing trap, and waste hours reading scattered advice – or get the only hotel-specific handbook that shows you exactly how to communicate with clarity today.

DIGITAL HANDBOOK

DIGITAL HANDBOOK

After payment, you can access your digital product (PDF file) immediately in your private and secured Community member area for easy, life-long access and download.

CHF 148.00

The Sustainable Hotel Handbook: Introduction

The Sustainable Hotel Handbook: Communication

PRINTED HANDBOOK

PRINTED HANDBOOK

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*VAT charges might apply per the billing address.
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What happens after your order

MAp Boutique Consultancy The Sustainable Hotel Secure Checkout
1: Secure checkout page

Click the purchase button above and you’ll be taken to a secure checkout page.

MAp Boutique Consultancy The Sustainable Hotel Secure Checkout
2: Login to your account

Complete your order and check your email for your login instructions.

MAp Boutique Consultancy The Sustainable Hotel Secure Checkout
3: Enjoy your new handbook

Login to your account and get started on making this planet a better place for all.

What powerful hotel sustainability communication delivers

Here’s what credible, greenwash-free communication unlocks for your hotel:

  • More bookings from sustainability-minded travellers who trust your story
  • Compliance made simple – get ahead of regulations and reporting requirements
  • Clear differentiation from competitors with a unique sustainability story
  • Stronger support from partners, local communities, and key stakeholders
  • Positive visibility through media coverage, recognition, and sustainability awards that amplify your impact

Meet the experts behind this handbook

In this handbook, we’ll share with you all the expertise we at MAp and Rupp have gained from working with independent and boutique hoteliers globally on their marketing and communication initiatives. Plus, we’ve interviewed some of the brightest minds that are shaping the future of hospitality, and they contribute their personal learnings and insights just for you.

3

Featured Partner

Rupp PR is an independent full-service communications agency focusing on sustainable travel and tourism. Based in the DACH region, the firm helps hotels and hospitality brands raise awareness and increase guest inquiries within their target markets.

It is independent and international, creating tailored communications strategies and executing marketing tactics to guide clients' visions forward – without compromising creativity. Most importantly, the Rupp PR team loves what it does.

Discover more 

Communication Handbook

Who is this handbook for?

It is for independent and boutique hotels that want to communicate sustainability credibly, with proof. It is especially useful if you are already doing sustainability work but are unsure what to say, how to evidence it, or how to avoid greenwashing.

What will I be able to do after using it?

You will be able to structure your sustainability story, choose claims you can evidence, and communicate consistently across key touchpoints, from your website and offers to guest communication and public relations. You will also have a clear approach to reduce greenwashing risk and stay aligned with today’s rules.

What is inside the handbook?

Practical guidance, templates, exercises, checklists and scorecards. You will find tools to craft a sustainability story guests trust, align internal and external communication, and build an evidence-led communication system you can reuse.

Do I need to read it from cover to cover?

No. It is designed as a reference. Open the section you need, use the relevant tools, and apply them immediately.

How does it help me avoid greenwashing?

It helps you separate actions from claims, link every claim to proof, and choose wording that is specific and verifiable. The scorecards and checklists make it easy to pressure-test your messages before they go public.

Does it cover regulations and current requirements?

Yes. The handbook is built to help hotels communicate in a way that stays aligned with current rules and expectations. It gives you a practical structure to keep claims credible as requirements evolve.

Can I use this with our agency or public relations partner?

Yes. Many hotels use it to brief agencies, align messaging, and speed up approvals. It helps everyone work from the same evidence and the same story framework, so communication becomes consistent and faster to produce.

Is this hotel-specific or could I find the same advice elsewhere?

It is hotel-specific. The examples, templates and structure are built for hospitality realities such as guest touchpoints, seasonal offers, on-property operations, and how hotels are assessed by guests, partners and media.

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The Shop for Hotel Sustainability

Explore practical tools and resources to power real change in your hotel.

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Templates, exercises, checklists and scorecards to communicate sustainability with proof, avoid greenwashing, and stay aligned with today’s rules.
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In this free interactive RoadMAp, we guide you through the 4 steps that you should take in order to start your journey to implementing sustainable hotel practices.

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MAp Boutique Consultancy Hotel Sustainability RoadMAp
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MAp Boutique Consultancy Hotel Sustainability RoadMAp
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Hotel Sustainability RoadMAp

Want to kickstart your sustainability journey but not sure where to start? We’ve created a practical and interactive RoadMAp that walks you through the 4 steps that you should take to start your journey to implementing sustainable hotel practices.

The RoadMAp outlines why each sustainable hotel practice is important for your hotel business and how to implement it, with helpful resources, tools and must-reads to support you along the way. It is helpful when used alone as a tool or in combination with our free webinar about Sustainable Hotel Management.

What's included:

  • Interactive RoadMAp for you to fill in (free PDF)
  • Practical tips on how to get started on Sustainable Hotel Management
  • An overview of must-see and reads to support you along your sustainability journey

 

Hotel Sustainability RoadMAp
Hotel Sustainability RoadMAp
Hotel Sustainability RoadMAp
Untertitel
Use this interactive roadMAp to guide your journey to implementing sustainable hotel practices.
Why you need it
  • Get started on your sustainability journey with a clear RoadMAp
  • Implement sustainability holistically by addressing the 4 Ps of Sustainability: Purpose, People, Planet, Profit
  • Get further guidance and reference to our handbooks, other resources and good-reads
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In this free webinar, co-hosted by MAp Boutique Consultancy and SuitePad, discover what you can do as an independent or boutique hotelier to find the right approach to sustainable hotel practices, plus sustainability megatrends to look out for in 2023.

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MAp Boutique Consultancy Webinar: Sustainable Hotel Management
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MAp Boutique Consultancy Webinar: Sustainable Hotel Management
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The Free Webinar: Sustainable Hotel Management

MAp’s very own Magdalena Rungaldier sat down with Emilie Ausseil of SuitePad, the leading digital guest engagement platform, to discuss the sustainable hotel practices defining 2023 in this informative webinar.

In it, Magdalena presents MAp’s 4 Ps of Sustainability – Purpose, People, Planet, Profit – and, with a holistic perspective, offers up specific guidance and practical tips to get hotels started on becoming more sustainable in 2023, highlighting this year’s top trends leading the way forward. Another important topic covered in this webinar is the role technology and innovation play in sustainability, while transforming the guest experience for the better.

What’s included:

  • Webinar recording (45 min)
  • Interactive Hotel Sustainability RoadMAp
MAp Boutique Consultancy Webinar: Sustainable Hotel Management
MAp Boutique Consultancy Webinar: Sustainable Hotel Management
MAp Boutique Consultancy Webinar: Sustainable Hotel Management
MAp Boutique Consultancy Webinar: Sustainable Hotel Management
Untertitel
In this free webinar, learn what you can do to find the right approach to sustainable hotel practices.
Why you need it
  • Get an introduction to hotel sustainability, encompassing the four key elements: Purpose, People, Planet and Profit (MAp’s 4 Ps of Hotel Sustainability)
  • Receive practical guidance and tips on how to get started in making your hotel more sustainable in 2023
  • Get an overview on the hotel sustainability trends to watch for in 2023
  • Learn how important a role technology plays in hotel sustainability
  • Discover helpful tips on how to transform the guest experience through personalisation
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Available digitally or in print.

We built this handbook as a practical reference for independent and boutique hotels. Open the section you need, use the relevant tools, and turn social sustainability into clear action.

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MAp Boutique Consultancy, The Sustainable Hotel, People - Social Sustainability
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What’s inside the people handbook

A practical, hotel-specific system to help you strengthen social sustainability and support your key stakeholders in a more structured, consistent way.

What you get:

  • Insights into your key stakeholder groups, what they need, expect and value from your hotel
  • 8 practical exercises to turn social sustainability into day-to-day action
  • 5 scorecards to measure progress and document your social sustainability efforts clearly
  • Social sustainability action steps aligned with leading hotel certification frameworks
  • Guidance on inclusive language and how it supports better hiring and team culture
  • Advice based on years of MAp’s work with boutique hoteliers
  • Expert interviews and best-practice examples from hotels that put people first
What people say about the people handbook:

Choose your preferred option

For the cost of an average hotel room night, you can set your hotel on the right course – creating sustainable impact and achieving business success.

As a B Corp-certified company, we encourage you to buy the digital handbook, which comes as a PDF with multiple versions for easy handling and sharing with your team. As a special bonus, you also receive the Introduction PDF free of charge.

DIGITAL HANDBOOK

DIGITAL HANDBOOK

After payment, you can access your digital product (PDF file) immediately in your private and secured Community member area for easy, life-long access and download.

CHF 148.00

The Sustainable Hotel Handbook: Introduction

The Sustainable Hotel Handbook: People

PRINTED HANDBOOK

PRINTED HANDBOOK

Payment
*VAT charges might apply per the billing address.
For your security, all orders are processed on a secured server.

What happens after your order

MAp Boutique Consultancy The Sustainable Hotel Secure Checkout
1: Secure checkout page

Click the purchase button above and you’ll be taken to a secure checkout page.

MAp Boutique Consultancy The Sustainable Hotel Secure Checkout
2: Login to your account

Complete your order and check your email for your login instructions.

MAp Boutique Consultancy The Sustainable Hotel Secure Checkout
3: Enjoy your new handbook

Login to your account and get started on making this planet a better place for all.

MAp Boutique Consultancy, The Sustainable Hotel, People - Social Sustainability
MAp Boutique Consultancy, The Sustainable Hotel, People - Social Sustainability
MAp Boutique Consultancy, The Sustainable Hotel, People - Social Sustainability
MAp Boutique Consultancy, The Sustainable Hotel, People - Social Sustainability

What strong people-first sustainability delivers for your hotel

Here is what a structured people-first approach unlocks for your hotel:

 

  • Stronger team culture and better day-to-day collaboration
  • Higher employee satisfaction and better staff retention
  • Better hiring through clearer values and more inclusive communication
  • Stronger relationships with guests, partners and local communities
  • More trust in your brand through consistent people-first action
  • Clearer priorities for social sustainability across your hotel
  • Social sustainability earns you more Profit

 

Meet the experts behind this handbook

We’ve interviewed some of the brightest minds that are shaping the future of hospitality, and they contribute their personal learnings and insights just for you.

2

People Handbook

Is this handbook right for me?

If you want to strengthen social sustainability in your hotel and support your key stakeholders in a more structured way, it is a strong fit. It is designed for independent and boutique hotels and works whether you are improving an existing hotel or building a new concept.

What will I be able to do after using the people handbook?

You will be able to identify the stakeholder groups that matter most to your hotel, set clearer priorities, and turn people-focused sustainability into practical action. You will also have tools to improve alignment across your team and strengthen relationships with guests, partners and local communities.

What is inside the people handbook?

A hotel-specific framework with practical exercises, scorecards, guidance and action steps focused on social sustainability. It also includes expert input and examples to help you apply people-first principles in day-to-day hotel operations.

Do I need to read it from cover to cover?

No. It is designed as a practical reference. Open the section you need, use the relevant tool or exercise, and apply it straight away.

How does this help my hotel in practice?

It helps you make better people-focused decisions, build a stronger team culture, and create more consistent stakeholder experiences. This supports trust, retention, collaboration and more resilient long-term performance.

Can I use this with my team?

Yes. The handbook is built for team use. You can use the exercises and scorecards to create shared understanding, define priorities, and keep implementation consistent across departments.

Does it connect to certifications or sustainability frameworks?

Yes. The handbook helps you work on social sustainability topics in a structured way and includes action steps that align with leading hotel certification frameworks. It helps you make progress visible and easier to track.

Hands-on people handbook for hotels

The Shop for Hotel Sustainability

Explore practical tools and resources to power real change in your hotel.

Categories
Types
Untertitel
Exercises, templates, checklists and scorecards to strengthen social sustainability and turn people-focused action into long-term performance.
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Free Online Assessment
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How sustainable is your hotel? 

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We show you 6 ways to reduce (food) waste in your hotel (Free PDF).

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Available in digital format. 

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6 ways to reduce (food) waste in your hotel NOW

From plastic straws to food buffets, the amount of waste and food waste hotels produce is significant! And the reality is that every kilo of waste equates to inefficiently-used resources.

This makes waste management an important priority when it comes to sustainability, which is why we’ve created this free download to give a first insight and practical tools to help you address this important topic.

Download this free PDF guide in order to reduce waste and food waste in your boutique hotel NOW.

 

What’s Included:

  • Astonishing facts about (food) waste
  • 6 concrete action steps you can take NOW to reduce your hotel’s (food) waste
  • A best practice example
  • Resources to support you on jour journey #onwards into waste management
6 WAYS to reduce (food) waste in your hotel
6 WAYS to reduce (food) waste in your hotel
6 WAYS to reduce (food) waste in your hotel
6 WAYS to reduce (food) waste in your hotel
6 WAYS to reduce (food) waste in your hotel
6 WAYS to reduce (food) waste in your hotel
Categories
Untertitel
Learn 6 ways to reduce waste in this Free PDF.
Why you need it
  • Get 6 clear action steps to reduce your (food) waste NOW
  • Gain an understanding about the topic and its implications
  • Start your zero waste journey with this actionable and free PDF
  • Get access to best practice examples, must-reads and further resources that can support you in moving #onwards
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