MAp Boutique Consultancy and Rupp PR have joined forces to launch the 2nd season of The S-Word Podcast: The Sustainable Hotel, all about communicating your sustainability initiatives in a sustainable way.
Talking the S Word
Welcome to season 2 of The S-Word Podcast: The Sustainable Hotel, all about communicating your sustainability initiatives in a sustainable way. Over the course of 6 episodes, Natascha Rupp from Rupp Public Relations and Magdalena Rungaldier from MAp Boutique Consultancy discuss what makes a hotel a sustainable one and how your hotel can communicate sustainability transparently, ethically and successfully.
Meet your hosts
For who is this podcast?
This podcast is for independent and boutique hoteliers, but also investors, consultants and even students, seeking to understand hotel sustainability and implement it into their work.
Why should I listen to it?
By getting your communication right, you realise even more positive benefits from your sustainability efforts – by garnering the support of your employees, gaining global recognition, attracting new guests and more – that enable you to create even greater positive impact on People and Planet. Not only will you be educated and informed, but inspired and motivated to make change happen!
Where can I listen to it?
You'll find the podcast on major podcast providers:
Episodes
Welcome to the 2nd season of The S-Word Podcast: The Sustainable Hotel, all about communicating sustainability. Meet your hosts and learn what’s on deck for this new season.
Release Date: September 13, 2023
Listen this episode on Youtube.
We introduce our framework for sustainability – MAp’s 4 Ps of Sustainability – and what makes a hotel a sustainable one, touching on the important topics of greenwashing and greenhushing.
Release Date: September 20, 2023
Listen this episode on Youtube.
We teach you about the concept of Sustainable Communication, presenting the 10 Principles of Sustainable Communication and sharing best practices from sustainable hotels. We also launch a new resource to guide hotels, The Sustainable Hotel Handbook: Communication.
Release Date: September 27, 2023
Listen this episode on Youtube.
We get to the heart of WHAT you communicate when you communicate sustainability, defining your unique and authentic sustainability story.
Release Date: September 29, 2023
Listen this episode on Youtube.
We discuss how to bring your sustainability story out into the world in a way that resonates most with your internal and external stakeholders, showing the power of communication.
Release Date: October 3, 2023
Listen this episode on Youtube.
We answer some of your pressing questions and those we get asked often by hoteliers, both on the topic of sustainability communication and The Sustainable Hotel Handbook: Communication.
Release Date: October 10, 2023
Listen this episode on Youtube.
BECAUSE YOU WILL LEARN SOO MUCH:
- The 4 Ps of Sustainability framework for hotel sustainability
- The threats of greenwashing and greenhushing
- The concepts of Sustainability Communication vs. Sustainable Communication
- The 10 Principles of Sustainable Communication
- Writing your sustainability story
- Bringing your sustainability story to internal and external audiences
- Best practices of hotels and brands that effectively communicate sustainability
- Expert tips and insights on communicating effectively
- The insights and guidance you’ll get from The Sustainable Hotel Handbook: Communication
