Brand Creation, Brand Activation

Before addressing the hotel itself, it was important that we zoom out and define MAP Projects as a larger hotel brand, getting to the heart of its purpose and other defining characteristics. While emphasising on the available assets (smart and stylish design), we added the emotional storytelling to draw the right people in. We then took it a step further by defining how to activate the newly-defined hotel brand and sustainable storytelling through the visual, verbal and sensory branding.

Concept Development

Next we set our sights on MAP Hotel. While MAP Hotel possessed many strengths as a smart design hotel thanks to Marios’ incredible vision and aesthetic, we discovered and defined the hotel’s guest typologies to determine their expectations and needs, and from there we defined the USPs that delivered the most value. We also positioned the hotel concept in a way that would differentiate it along those guest benefits, key being lifestyle, technology, sustainability and design. The hotel concept was then translated into operations, showing how it can be brought to life.

Sales + Marketing Strategy

When looking at operations, we also had to determine how best to sell and communicate the hotel. Thus we defined the hotel sales and marketing communication channel mix and determined the top priorities moving forward to strengthen MAP Hotel’s sales and marketing performance leading up to its reopening.

Resource Management, Restaurant Consulting

In the time of COVID-19, figuring out smart solutions is part of the game. Therefore, together with our client we tackled important pandemic-related issues, such as where to save resources by defining what activities to handle in-house or to outsource, as well as how to appeal to and bring locals to MAP Hotel’s Scale restaurant.

Concept Development

MAp’s approach was guided by the question: what is new, game-changing, innovative? With that we co-created a resort concept never before seen in The Maldives and that would appeal to a range of defined buyer personas – not just honeymooners. The concept we landed on, a “kool” lifestyle (desti)nation, stands out as #AnythingButOrdinary.

Brand Creation, Brand Design

Together with our truly game-changing and innovative client, MAp defined and characterised the Kandima Maldives resort brand in line with the newly-defined concept and positioned it clearly in the marketplace by capitalising on its uniqueness and conveying the distinct Kandima lifestyle. Additionally, we worked with the one and only Snask to create a resort brand identity that reflected its fun personality through vibrant colours and playful graphics to be translated across all guest touchpoints.

Sales, Marketing + Social Media Strategy

With the foundation set, MAp went about building sales, marketing and social media strategies to reach and connect with the defined buyer personas – identifying helpful tools, developing impactful messaging, selecting strategic partners, and more. Additionally, we set Kandima Maldives’ sales + marketing team up for success by providing them with user-friendly and actionable manuals and holding coaching sessions and workshops.

Trend Reports, Workshops, Agency Partner Search

If you want to be the game-changer, you need to figure out game-changing ways of doing things. Therefore, we created trend reports, held creative workshops and identified the right partners who could bring the strategies successfully across the finish line, from PR agencies and copywriters to designers and print shops. MAp ensured all partners were properly briefed and aligned with the resort’s concept and brand to ensure consistency across all aspects.