At MAp, we love journeys. In 2020, we made a conscious decision with our rebrand to become more purpose-driven. Our steadfast motivation is to create purposeful hotels, businesses and brands for a better future for people and planet. To practice what we preach, we set off to achieve B Corp Certification, putting our own sustainability practices to the test!
Along the way, there were countless twists and turns and we learnt many things: We implemented numerous new processes and checklists, developed our own sustainability playbook, and profited from many practical insights we’re keen to pass along to clients.
In the end, one thing is clear: We couldn’t have done it without our clients and partners in sustainability! Thank you so much for being there every step of the way!
But what exactly is B Corp Certification?
Certified B Corporations are companies who meet the highest standards of verified social and environmental performance, transparency and accountability.
B Corp Certification is the only certification that measures a company’s entire social and environmental performance. The B Impact Assessment (BIA) evaluates how a company’s operations and business model impact its workers, community, environment, and customers. From a company's supply chain and input materials to its charitable giving and employee benefits, B Corp Certification proves that a business is meeting the highest standards of verified performance.
In achieving B Corp Certification, MAp has now joined nearly 5000 companies (including noted brands like Patagonia, Danone, Alpro, etc.) committed to using business as a force for good. Furthermore, we’ve set a benchmark for ourselves to “walk the walk” when it comes to sustainability, underscoring our position as a leader in this topic for our business and hotel clients!
Is your hotel ready for change?
We know what it’s like to be at the start of a journey. The goals of achieving a purpose-driven brand and creating a sustainable impact are there on the horizon for your business: You want to both stand out and stand for something!
Our platform, The Sustainable Hotel, provides a roadmap for hotels keen to change the way they do business for a more sustainable future through tools, guides and services.
The first step for interested boutique hoteliers is to register for The Sustainable Hotel newsletter. After all, if you’re serious about “being the change you want to see in the world,” the way forward is to join the many other businesses who have placed their trust in MAp to transform their sustainability approach (both internally and externally) and to promote their achievements.
Let’s do great things together and spread the word!
ke time for prosecco