What we actually do
Travel
Train, always. Within Switzerland and to neighbouring countries, we take the train. When we travel to our clients in South Tyrol, we combine one trip with all meetings. For our upcoming visit to our clients Camping and Locanda Mistral, we opted for public transportation all the way: buses, trains, no flights. We do fly when there is genuinely no alternative, for example to our client MAP Hotel in Cyprus. But we also prove it can work differently: we collaborate with Príncipe Collection and Faya Foundation in São Tomé and Príncipe entirely remotely. When we do fly, we make every trip count.
Flexible working
Online meetings are our default for client collaboration. As a small team in Zurich, we work flexibly and meet in person when it adds value. This has been our way of working since long before anyone called it a trend.
Digital tools and AI
This is the new frontier for us. We use AI daily – Claude, ChatGPT, Gemini and others – for writing, research, structuring and now for building our AI coaching programme. We know these tools consume energy and water. We commit to reviewing the environmental impact of our digital tools once a year, starting 2026. And we commit to using AI intentionally, not carelessly – consolidating queries, choosing the right tool for the job, being conscious of how and when we use it.
Conscious purchasing
We buy locally and from small suppliers where possible. We favour refurbished electronics, recycle and think twice before buying anything new.
Green hosting
Our MAp Boutique Consultancy website, The Sustainable Hotel platform and all hotel websites we create and host for clients run on servers in Germany powered by green energy, with the highest data security standards.
Client work
Sustainability is part of every project we take on. Not as an add-on, not as a nice-to-have. It is woven into the concepts, brands, strategies and coaching programmes we create.
Targets
Real, trackable commitments:
- Train and public transportation for all journeys within Switzerland and neighbouring countries – ongoing.
- Online meetings as default for client work – ongoing.
- Annual review of digital tool energy impact, including AI – starting 2026.
- Sustainability embedded in 100% of client project scopes – ongoing.
- Green hosting for all websites we run and create – ongoing.
The AI question
We are developing an AI coaching programme to help boutique hotels stay visible and relevant in a world that is changing fast. So that hotels that are trying to do good, that are on the same journey as we are, can continue their work and are found by guests.
We understand the environmental cost of AI – and we need to start measuring and optimising it. But we also know this is where the future goes. It is our responsibility to stay the innovative consultancy we have been since we started. The ones who dare to do things differently, who launched a sustainability platform and wrote handbooks when nobody asked for them, who are at the edge of what is coming.
In order to MAp out a better future for all. And of course, to put our hotel and business clients on the global MAp.
What’s next
Our next Impact Report (January 2027) will review how this plan worked in practice. What went well, what did not, what we adjusted. Because climate action is not a document – it is how we run our business, every day.
This plan is reviewed annually and updated every 36 months. May 2026.
This article was written with the support of AI tools. The ideas, decisions and soul behind it are entirely MAp.
ke time for prosecco