MAp Boutique Consultancy, based in Zurich, checks the five places AI reads your hotel and shows you where it passes you over. Eight weeks, five personal calls, all online. You finish with a clear implementation manual and know what to fix first.
Certified B Corporation. Putting award-winning hotels on the MAp since 2014, across four continents.
Your guest used to open Google and scroll through ten hotels. Now they ask one question and get one answer.
The question isn't how big your hotel is. It's whether AI can read it, and whether you're ready before your competitors are.
Two thirds of travellers say they would not trust an AI to book for them (Expedia Group, 2026). But 69% say an AI summary gives them enough to decide where to look (Amadeus, 2026).
Ask AI for a hotel and you mostly get the big brands. Not because they are better, but because their details are complete and identical everywhere. Whether your hotel appears is what we check in the programme.
Your guest still books the way they always did. What changed is how they chose which hotel to look at, and that happens in an answer you never see.
You won't see it on any invoice. No complaint, no cancellation, just guests who never find you. Here’s a real-world scenario, built on realistic figures for a 35-room four-star hotel on a two-season alpine calendar.
If AI invisibility costs even 2% of your bookings, this is what it adds up to. We could have used a bigger number and did not. The arithmetic is here so you can run it with your own figures. Ignoring this costs more than fixing it. Every season.
Your website is only a fraction of what AI sees. It gets all the attention, and it is one area out of five. We check all five.
Google Business Profile
How AI reads your hotel locally: categories, opening hours, images, offers, and whether every detail matches what you say everywhere else.
Website
How well machines can read your site: structure, content, and whether the facts a guest asks for are on the page at all.
Reviews
What AI learns about you from guest feedback. The words that come up again and again decide which guest questions you get matched to.
OTA Presence
How you appear on Booking.com, Expedia and the other portals AI pulls from: room descriptions, amenities, photos, and whether they say the same as your own site.
What Others Say
Press, portals, awards and mentions. This is the evidence AI treats as independent, and it is the area most often overlooked.
Eight weeks, five personal calls, all online. We go through every finding with you, wherever your hotel is.
Everything about AI in hospitality in one kit, plus a short prep guide. You walk into the first call already up to speed.
First we get to know your hotel and the guests you want to reach. Everything that follows is built around you.
The core of the programme. We check all five areas and show you exactly where AI passes your hotel over.
Your finished roadmap, sorted by urgency: what to fix first and who owns each step. Your team never has to guess.
The MAp Decision Framework you reuse for every AI decision after us, with guardrails for ethics and data. You stay in control as AI shifts.
We answer every open question and make sure you know your next step. You leave with a clear plan in hand.
Not, if: You are a large chain with in-house AI and search teams. You want software installed or your staff trained on a tool. Or nobody has capacity to implement anything in the next six months.
MAp Boutique Consultancy has worked with hotels from Zurich since 2014 and has been a certified B Corporation since 2022. The AI Visibility Programme is run in house, and you speak to the same people from the first call to the last.
Every package includes the onboarding kit and call, the Full AI Visibility Audit, your Implementation Manual and your Personal AI Navigator, across five personal calls in eight weeks.
What we assess:
You get:
One-off. No subscription.
What we assess:
You get everything in Basic, plus:
One-off. No subscription.
What we assess:
You get everything in Core, plus:
Get your personal offer.
Give us a few details about your hotel. We take a first look and show you where AI already finds you, and where it doesn't.
We go through it together in a short call, 15 to 30 minutes, free and with no obligation. Then you decide, in your own time, whether to go deeper.
Pick a time below.
Prefer to read it first? Download the handout (PDF).
Phocuswright, The AI Surge: Travel's Fastest Behavioral Shift in a Decade, März 2026, Reisende in den USA → LINK
Phocuswright, Europe Consumer Travel Report 2026, erhoben April 2026, Großbritannien, Frankreich und Deutschland → LINK
Expedia Group und YouGov, The AI Trust Gap, April 2026 → LINK
Amadeus, Travel Dreams 2026, April 2026 → LINK
Last updated: 29 August 2026
