It happens regularly that we’re asked about WHAT MAp is. Are we a creative hotel agency? A hotel branding firm? A hotel marketing agency? Or are we a hotel consultancy?
Over the last 10 years, we’ve asked ourselves these questions too, and today we share with you our thoughts about WHAT successful hotel consulting is, HOW we approach hotel consulting at MAp and WHY and WHEN hoteliers should consider collaborating with a hotel consultancy.
When we started MAp approximately 10 years ago, we avoided the term “hotel consulting” or “hotel consultancy” nearly entirely. Why? Because coming from management and operational roles in boutique and independent hotels, we collaborated with many hotel or hospitality consulting firms and felt we got a lot of “blah blah blah” without any practical grip. That the ideas seemed to be good on paper, but there was no way (or not enough budget and/or wo-men power available) to make them work in real hotel life.
But then in 2020, we started our own rebranding and repositioning process, and by talking to clients and partners we realised that at the core of it all we ARE a hotel consulting agency offering an array of helpful services to independent and boutique hoteliers.
Only then, we added the term to our brand name “MAp Boutique Consultancy,” and officially labelled MAp a hotel consulting firm. However, not without first making sure that we approach hotel consulting in our own unique MAp style :-).
Based on our deep experience in operational and management roles in boutique and independent hotels, as well as in branding, marketing and web agencies, there are a few basic rules we follow at MAp when consulting hotels:
1. Our hotel consulting is practical and actionable!
Yes, as part of our hotel consulting services we share theoretical insights, market data, trend forecasts, etc. However, we elaborate the content in such a way that our clients and hoteliers can work with it = that they understand what all this means for their hotel operations and team members in terms of goals, action steps, initiatives, etc. If it is not practical and actionable – it is NOT happening.
2. #Stepbystep This is one of MAp’s core mantras for a reason!
Successful and sustainable hotel consulting is a process and needs to be adapted to operational realities as well as to the timing and rhythm of hotel clients. Only if the approached topics build on each other and hotel consulting is seen as a #stepbystep process, we can achieve sustainable success and keep the involvement and motivation of our clients and hotel team members high.
3. Everything is figuroutable.
Every hotel is a microcosm on its own. Sometimes it feels like a small little village with its own culture and dynamic. And even if there are some basic rules that apply to every hotel business, there are also individual problems that need to be addressed with tailor-made solutions. And this is something we truly love about our job as hotel consultants: To dig deeper, to explore new options, to look at other industries, to find partners and the right inspiration. Because something we have proven over and over again to ourselves and to our clients is: Everything is figuroutable! Thank you Marie Forleo.
Now of course you might ask: Is it time for me to collaborate with MAp as a hotel consultancy? The answer is yes, if:
1. You need expertise and knowledge.
That’s the number one reason that clients start collaborating with us. They need expertise they just don’t have in-house. For example, when they want to rebrand their hotel, strengthen or evaluate their hotel positioning, or the moment when they embark on a hotel development process.
2. You need an external point of view
As a hotel owner or manager, you are so deeply involved in operations or working for so many years in the same hotel, that you turn “operationally” blind. When you realise that you are not able anymore to evaluate situations in a subjective way, it’s time to bring in an outside perspective.
3. You need extra wo-men power and/or a sparring partner
Especially when collaborating with independent and boutique hotels, we see that we don’t only act as external consultants, but quickly turn into an external department that supports the management and various department heads with a wide array of services. We also realise how helpful it is for our clients to have someone sitting “outside” they can approach with questions and as a sparring partner.
We hope this blog post gave you some good insights on HOW we approach hotel consulting at MAp, and when it might be time for you to start a hotel consultation to optimise your results.
Before we sign off, our last piece of advice for you: Consider hotel consulting BEFORE the sh*t hits the fan. Unfortunately, we’re often approached by hoteliers when the situation is already more than dire and hotel consulting is equal to cost-cutting in order to survive in the short-term. Don’t let that happen and invest in hotel consulting and strategic guidance well ahead. See hotel consulting not only as a potential tactic to solve your problems but to bring your hotel and business to the next level.
4. Keep it positive and inspiring!
One thing we learned right away when we started our hotel consultancy is: the HOW often matters more than the WHAT. Of course, we must know our job and deliver expert advice, but one thing that attracted and retained clients over the years was our spirit of unshakable optimism and expressing this positivity in our work (BTW: positivity is one of our leading values). Therefore, the fourth of our basic rules of hotel consulting is to add positivity, playfulness, and some colour and inspiration to our work.
5. Set new goals and objectives every year.
As we mentioned earlier, hotel consulting is a process, and with some of our clients we collaborate for many years. Therefore, it is of utmost importance to keep it fresh and creative. To set new objectives at the beginning of every year to keep everybody involved motivated and thriving. It’s critical to continuously learn and grow together to achieve the best results.
Running a boutique hotel is personal. Your name might be on the door, your vision is in every room. The last thing you need is a consulting firm that treats your hotel like a spreadsheet.
That is exactly why we built MAp Boutique Consultancy the way we did. We bring together everything under one roof – from concept creation and hotel branding to hotel marketing, hotel website design and sustainability consulting – backed by a network of specialists who share our passion for boutique hospitality.
We are based in Zürich, we are a certified B Corporation, and we work with independent hoteliers who want to have a real impact.
Your hotel is not a chain. Your consultancy should not be either.
From concept to launch – discover how we have helped boutique hotels find their identity, sharpen their brand and grow with purpose.
ke time for prosecco ke it happenke it meaningfulke good coffeeke it matterke funny jokeske it kindke it simpleke it countSign up for the MAp newsletter for practical insights on hotel branding, marketing, and sustainability, plus fresh thinking from our projects and new tools from our sustainability platform. Let’s move #onwards together.
