Your Millennial hotel concept*

Millennials… whether you are one, or know one, they are one of the most important target groups in the industry today. Attracting and retaining this guest requires a certain type of approach. We have developed concepts that target Generation Y and would like to share our thoughts on what we think you absolutely need to consider. We also want to share with you what we’ve learned about this customer group - besides that they are written with double l and double n ;-)!

So here's our summary of the need to know information….Millennials are born between the early 1980s to the early 2000s and are also known as the Millennial Generation, Generation Y. This group follows Generation X, born between 1960s and the 1980s, also called Generation Me (over Generation We).

Millennials are tech-savvy and demand speed in every aspect of life, think fast internet connections, fast service, and fast responses. These are people living in a real-time world and therefore expect seamless connectivity to access the information they want, at that moment in time, across all platforms.

This is our list of the TOP 5 things your Millennial hotel concept absolutely needs:

“

Millennials are tech-savvy and demand speed in every aspect of life,

think fast internet connections, fast service, and fast responses.

via @weareMAp

1 – Cool community areas

The lobby / living room / club lounge or whatever you like to call it, is the heart of the hotel. Make this space comfy and inviting with flexible furniture, good lighting and an abundance of multi-power sockets. This is the place they will meet, chat, rest, work, brainstorm, connect and party both off-and-online.

2 – Fab accommodation

Using space in an intelligent and convenient way is key as functionality is often more important than size. Take inspiration from first class train compartments; fancy cruise ship cabins and business class airline cabins.. Monsoon showers, good quality and natural bath amenities, an over-sized bed with organic mattresses, a desk with multi-power point sockets are just a few of the absolute must-haves.

3 – Tech-savvy

Make it easy for Millennials to live and breathe their digital lifestyle by offering free and fast Wi-Fi in all areas. Take the opportunity to use technology wherever possible such as online check-in, self check-out.

4 – Flexible food & beverage

Offering Millennials flexible dining options is as important as offering the latest cocktails. Ideally, hotels will offer a 24/7 dining offer inspired by the location and using locally sourced ingredients.

5 – Give back

Millennials are passionate about social and local responsibility and will assume green schemes and / or community programs are the norm in hotels so don’t disappoint.

At MAp Boutique Consultancy the above five points are the foundations of any successful Millennial hotel concept. Adopting these points will ensure that smart, modern travellers are happy, raving about the place and above all, return.

Do you agree with our TOP 5? Are there any other points crucial to making Millennials happy? What is your experience in working with and / or for Millennials? Of course, if you or someone you know is planning a visionary concept targeted at the “digital natives”, get in touch and let’s co-create the perfect hotel concept!

Talk to you soon,
Your MAp team

BTW, we just recently co-created a Millennial-inspired game-changing resort concept in the Maldives, have a look at www.kandima.com and also check out and follow our Millennials travel Pinterest board https://www.pinterest.com/mapeople/millennials-travel/

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