LocationGermany, Switzerland, Austria
Time frame2019
TypeInnovative, digital + sustainable hotel brand
PurposeTo redefine the hotel
Websitekoncepthotels.com
Tag it #KonceptHotels #SustainableHotel #SustainableHotelConcept #HotelBranding
New, smart and sustainable concepts for Koncept Hotels
Starting Point
Koncept Hotels are developing the sustainable hotels of the future – digital, fair and local. They offer tech-savvy, attentive travellers the most modern and efficient hotel experience and give guests the chance to immerse themselves in each destination and its history. Together with the team of Koncept Hotels and within the scope of the Hotel Performance Group (HPG), MAp was brought in to co-create and refine the sustainable hotel concepts of two new Koncept Hotels in Cologne, Hotel Josefine and the International.
Destination
- Helpful insights into latest trends and market through comprehensive analysis
- Innovative hotel concepts with focus on emotional storytelling and sustainability
Awards + Accolades
- Breakthrough Award 2020 - Nominated
- Digital Leader Award 2018
RoadMAp
Sustainable Hotel Concept
Concept Development
MAp’s directive was to advance and build off the overall concept of Koncept Hotels by translating it into its two new properties. To that end, it was important that both hotel concepts focus on sustainability and digitalisation, but also have their own distinct stories to tell.
To achieve that, we started with a field and trend analysis as well as with a study of best practice examples. We derived from the SWOT analysis the strategic potentials, and working together with the Koncept Hotels team, crafted two authentic and innovative sustainable hotel concepts.
The first was Hotel Josefine, which celebrates the success of female entrepreneurs - especially that of Josefine Clouth, who ran her late husband's business successfully on the site of the hotel back at the start of the 20th century. The hotel is dedicated to her commitment, her being a role model for all strong women, and her love for art. The concept for the International, on the other hand, is built off its history as the Central Immigration Office to celebrate Cologne's multi-cultural and cosmopolitan society. The overall objective: to further strengthen the market position of Koncept Hotels as digital, fair and local.
#KonceptHotels
We continue to be impressed by the Koncept Hotels team in crafting sustainable hotels built for the future. Thank you for allowing us to make an impact too!
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Radically different: A hotel without staff, but with holistic digitised processes - from online booking to digital check-in
and a room key via smartphone to digitally check-out.
HOGAPAGE
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ke time for prosecco -
ke it happen
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ke it meaningful
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ke good coffee
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ke it matter
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ke funny jokes
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ke it kind
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ke it simple
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ke it count
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