In the Purpose handbook, we MAp out what Purpose is and why it matters, and outline how to discover, define, embed and activate your hotel’s unique Purpose.

Business of Purpose is a global community that arms professionals with valuable networks, actionable tools & ideas, and a platform to empower them to change the business world.

In this interview we meet Verena Kern Nyberg, the Managing Director of Sinn & Gewinn Hotels, and talk about the brand’s purposeful hospitality concept and how it supports and empowers women.

Today’s most successful and impactful hotel brands are those that have made Purpose their motivating raison d’être. In this blog post, we make the case for why your hotel brand should be driven by a Purpose, and how you uncover it and put it to work for the benefit of your hotel and business, for people and planet.