sharing is caring
Weight
-83
Block Image
Sustainable Hospitality Coaching Program for Hotels
Paragraphs
As seen on:

Do you want to make your hotel more sustainable but don’t know how?

Then you've come to the right place: This hotel sustainability coaching programme is exactly what you need.

You can expect hands-on coaching, including a one-day workshop led by MAp’s certified hotel and sustainability experts – tailored specifically to your hotel. In our workshops, you and your hotel staff will gain a deeper understanding of the three pillars of sustainability, learn how to use resources more efficiently, and actively incorporate sustainability into your hotel operations.

Within 8 weeks, we will create a clear action plan that sets priorities and shows you and your hotel staff what to do and when to do it: for greater sustainable success!

100%
Sustainable success
100%
Practical
100%
Tailored to your hotel

Here's what this sustainable hospitality coaching programme includes

Our sustainable hospitality coaching is a comprehensive 8-week programme consisting of three modules. Here’s a sneak peek of what to expect during each module:

Introductory meeting: Getting to know each other

The introductory meeting provides an opportunity to get to know each other, share information, and set individual goals.

  • Call with the management/sustainability manager
  • Determination of starting date
  • Determination of individual dates for modules 1 to 3
  • Coordination and fine-tuning to ensure that our strategies align smoothly with the hotel's goals

Outcome: We have laid the foundation for our collaboration in the coming weeks.

Module 1: Evaluation of your sustainability status

We will embark on the journey by jointly assessing the current sustainability status of your hotel.

  • Introduction to holistic hotel sustainability
  • Assessing the sustainability status of your hotel through a detailed sustainability assessment that examines all areas of hotel sustainability
  • Evaluation and analysis of the results
  • Joint discussion of the sustainability status and determination of the next steps, such as the content of the team workshop

Outcome: We have determined where your hotel stands in terms of sustainability. We have identified key areas and potential, gaining clarity on which sustainability aspects to focus on for greater success and impact.

Module 2: Full-day team workshop on sustainability

Module 2 focuses on making sustainability tangible and easy to understand for all employees.

  • Virtual or face-to-face meeting with the entire hotel team in a plenary session.
  • Morning plenary session: We make sustainability tangible and easy to understand, addressing the team's feedback, ideas, etc.
  • Afternoon in the different departments: The various departments develop initial sustainability ideas, with input and guidelines provided by us.
  • Conclusion: All results are discussed, and a clear path for the coming months is defined.

Outcome: Everyone understands the meaning of sustainability, tasks for each department are clear, each team member knows what to do in preperation for our next meeting, and the long-term goals of your hotel have been defined.

Module 3: Final coaching

We will discuss the results so far, address any open questions, and conclude the coaching.

  • Call or meeting with the management/sustainability manager to integrate the insights from the past weeks into the action plan
  • Call or meeting with the various departments/department leads to answer any questions, provide support, and define the specific next steps
  • Preparation and delivery of additional materials (documents, templates, etc.) to support the hotel team taking the next steps
  • Providing access to the MAp community, which offers many additional free resources and tools

Outcome: Everyone has received the necessary information and documents to implement the defined sustainability measures in their respective departments. Everyone knows the hotel's sustainability goals and understands how they can contribute to them.

Is this coaching programme on sustainability the right fit for my hotel and team?

YES, the sustainable hospitality coaching is perfect for you if you want to make sustainability tangible for everyone in your hotel, define clear goals, and develop an action plan. We will help you:

  • Assess the current sustainability status of your hotel
  • Make hotel sustainability tangible and easy to understand for your employees
  • Implement sustainable practices in your hotel
  • Achieve your sustainability goals
  • Take your hotel to the next level

Here’s how you benefit from this hotel sustainability coaching and gain additional value:

Frequently Asked Questions

You ask. We answer.

How much does this sustainability coaching programme for hotels cost?

Our sustainability coaching for hotels starts at €4,900, with an actual value of €7,600 (excluding any travel expenses). Why are we offering a reduced price? Because we believe that sustainability should be affordable for everyone!

Bonus: You will receive our The Sustainable Hotel Handbook Collection (valued at €495) for free to help make this world a more hospitable and better place for EVERYONE!

Do you offer special discounts for this coaching programme?

Yes. If you represent an NGO, please contact us for special pricing conditions.

Are all fees and costs included in the price?

Included

Not included

  • Travel costs (if applicable)
  • Additional services and deliverables requested by the hotel
What makes this sustainability coaching so special?

You and your entire hotel team will gain significant value in a short amount of time at a fair price. We do not work from ready-made templates; instead, we customise all coaching modules to fit your hotel’s specific situation and needs.

What does the timeline for the coaching programme look like?

The sustainable hospitality coaching programme runs 8 weeks from start to finish, allowing for an in-depth exploration of the key sustainability topics and action steps without overwhelming you and your team with too much information.

How flexible is the starting date for this coaching?

We will set a starting date together that works best for your schedule.

How personalised is the programme?

The sustainable hospitality coaching programme consists of three predefined modules that follow a specific structure. However, the sustainability topics and action steps (as well as the starting date!) will be tailored precisely to your needs and goals.

What kind of support and resources will be available to me throughout the coaching period?

You will receive continuous support from our team in the form of individual sessions within modules 1 to 3, as well as access to valuable resources such as practical checklists and handbooks.

Can I also expect support beyond the duration of the sustainability coaching?

Participants automatically become part of the MAp community, where we offer free resources, webinars, expert talks, and more to help hotels become more sustainable and succeed in the industry. Of course, we are always available to answer any further questions!

How long does it usually take to see results after the sustainable hospitality coaching programme?

The timeframe for seeing results can vary depending on individual circumstances. However, you are likely to notice changes within a few months after implementing the coaching's action steps. We often see quick results from the team workshop, especially in terms of social sustainability aspects like team spirit as well as employee motivation and engagement.

I am planning to launch a new hotel. Can I participate in this coaching programme?

Yes, of course! All modules, strategies, and measures of the programme apply to new hotels as well, not just to existing ones.

Who conducts this coaching programme?

MAp is a B Corp-certified consulting company that supports hoteliers and entrepreneurs through branding, positioning, and marketing services. Based in Zurich and led by women, the MAp team adopts a holistic and sustainable approach to enhance the global impact of hotels. With a focus on people and purpose, MAp is characterised by innovative strategies and creative solutions that give hotels, businesses, and brands significance.

You can learn more about us here.

The Hotel Sustainability Shop

Discover practical hotel sustainability tools and resources that make a real impact.

Create a thriving hotel business and learn more about holistic hotel sustainability with our practical handbooks, tools, and resources. Let’s embark on this journey to a more hospitable and sustainable planet – together!

Types
Untertitel
Transform your hotel’s sustainability efforts with this hands-on coaching programme designed for teams of any level.
Banner Dachzeile
Wie nachhaltig ist dein Hotel?
Banner Text

Finde es jetzt heraus mit unserem kostenlosen Online-Assessment zur Nachhaltigkeit!

Erscheint nach ? Sekunden
3
Image Full Content
Sustainable Hospitality Coaching Program for Hotels
sharing is caring

 

Are you eager to market your hotel more effectively to increase bookings and boost revenue?

Our 8-week coaching programme, led by the experts at MAp Boutique Consultancy, will refine your hotel concept and brand, strategically position your property, and elevate your marketing strategies, bringing growth and long-term success for your hotel business!

Weight
-82
Block Image
Hotel Marketing Accelerator: An 8-week coaching programme to grow your hotel business and achieve (more) success
Paragraphs
As seen on:

Ready to bring your hotel to the next level?

At MAp, our Purpose is driven by a deep passion for supporting independent and boutique hotels, coupled with our unwavering commitment to making this planet a better place for all.

Through this programme, we strive to amplify our impact in the hospitality industry by fostering the growth of standout, sustainable and successful hotels. We invite you to join us on this transformative journey!

Through 1-on-1 coaching with the MAp team, we'll equip you with comprehensive strategies and tools designed to strategically position and market your hotel - in under 8 weeks! Our approach is holistic and sustainable, aimed at making a significant and positive impact, and ensuring your success and long-term viability in this ever-evolving industry.

Hotel Marketing Accelerator: An 8-week coaching programme to grow your hotel business and achieve (more) success
10+
Years of consulting expertise
Hotel Marketing Accelerator: An 8-week coaching programme to grow your hotel business and achieve (more) success
1-on-1
Personalised coaching
Hotel Marketing Accelerator: An 8-week coaching programme to grow your hotel business and achieve (more) success
5
Available spots for 2024 / 2025

What is the Hotel Marketing Accelerator programme?

The Hotel Marketing Accelerator for hotels and hospitality businesses is a value-packed, 8-week programme consisting of the following modules. Here’s a sneak peek of what’s inside each module:

Module 1: Discovering your Success Potential

We embark on the journey by assessing your hotel's starting point and status quo, and uncovering the areas with the greatest potential for success for your hotel business.

Module 1 serves as an opportunity for mutual acquaintance, information exchange and comprehensive evaluation of where your hotel stands now and where you want it to be in the future. Includes:

  • Kick-off call 
  • Submission of questionnaire aimed at illuminating your hotel's current performance and standing
  • Analysis of the gathered data, crafting a bespoke coaching programme tailored specifically to your hotel’s needs
  • Identification of your hotel’s strategic success potential as it relates to its hotel concept, brand, positioning and marketing
  • Alignment and fine-tuning, so that our strategies align seamlessly with your goals before proceeding with the journey ahead

Outcome: We will have gained invaluable insights into your hotel's unique potential, identified key areas for improvement, and gained clarity on where your greatest opportunities for success lie, setting the foundation for our collaboration over the coming weeks.

Module 2: Sharpening your Hotel Concept + Hotel Brand

Through our decade of experience developing and collaborating with hotels worldwide, one crucial lesson stands out: you have to know what your hotel stands for, before you can make it stand out!

Module 2 is about enhancing your hotel’s unique concept and brand to make sure they meet the needs of your target audience, perform more competitively in the market and generate sustainable impact. Includes:

  • Definition of your hotel basics
  • Clarification of Purpose > your WHY
  • Clarification of brand elements
  • Identification of key buyer personas
  • Integration of the 4 Ps of Sustainability

Outcome: By the end of this module, you know what you stand for! You also gain important clarity around your hotel concept, brand and target groups, empowering you to create a hotel experience that resonates with your guests and positions your hotel as a market leader.

Module 3: Defining your Hotel Positioning

Based on your newly-refined hotel concept and hotel brand, and considering your strategic success potential, we identify your hotel’s unique position on the global MAp.

Module 3 is dedicated to hotel positioning, crystallising your hotel’s unique DNA to establish a clear and powerful presence in the market. Includes:

  • Definition of your existing hotel positioning
  • Sharpening of your hotel positioning based on your hotel concept, brand and success potential

Outcome: By the end of this module, you will attain a clear understanding of your hotel's distinctive positioning and a detailed roadmap to implement it effectively in the market, step-by-step.

Module 4: Optimising your Hotel Marketing

It’s time to look at how you sell and communicate your hotel: Are you addressing the right guests through the right channels?

Module 4 starts by assessing your existing hotel marketing strategies and activities, focusing on your sales and communication channels, in order to identify areas of improvement to help you achieve your new positioning and reach your target audience. Includes:

  • Assessment of your existing hotel marketing status quo, including strategies, activities and channel mixes
  • Identification of 5 sales and marketing priorities to kickstart improvement
  • Development of a tailored action plan 
  • Joint call and discussion

Outcome: By the end of this module, you'll have a tailored action plan encompassing 5 key priorities to help you execute your new marketing strategy, and drive enhanced engagement and revenue growth.

Module 5: Wrap-up + Coaching

The last module is all about you! Throughout our joint journey, perhaps you’ve identified several areas where you may require additional support and insights, or have lingering questions that need addressing.

Module 5 is about bringing closure to our coaching journey by providing personalised one-on-one coaching, addressing any remaining questions or concerns you may have, and offering tailored recommendations for your future success. Includes:

  • Personalised one-on-one coaching session tailored to your specific needs
  • Comprehensive review of identified areas requiring support or further insights
  • Joint call + discussion

Outcome: By the end of this module, you will have gained invaluable insights, clarity, and recommendations to propel you confidently toward your future success in the hospitality industry.

BONUS: The Sustainable Hotel Handbook - Collection

All participants get The Sustainable Hotel Handbook - Collection (value EUR 495) free of cost! Comprised of four comprehensive handbooks on the topics of Purpose, People, Planet, Profit, this important collection helps you to qualify your hotel as a sustainable one, in line with leading hotel certification programmes.

2024 Accelerator Coaching Programme to Master Your Hotel’s Positioning + Marketing
Hotel Marketing Accelerator: An 8-week coaching programme to grow your hotel business and achieve (more) success
Hotel Marketing Accelerator: An 8-week coaching programme to grow your hotel business and achieve (more) success
Hotel Marketing Accelerator: An 8-week coaching programme to grow your hotel business and achieve (more) success

Is the Hotel Marketing Accelerator right for me?

YES, this coaching programme is for you if you own, manage or run an independent or boutique hotel and are looking for outside guidance on branding, positioning and marketing. Together, we'll help you to:

  • Grow your hotel business and bring your hotel to the next level

  • Gain clarity and new direction

  • Stand out from the competition and make a distinct mark

  • Stay ahead of shifting guest demands and market dynamics

  • Implement sustainable practices into your business

  • Revitalise your brand image

  • Take advantage of transformative changes, such as new management or renovation

This is what you get

as a participant in the Hotel Marketing Accelerator.

Discounted price for 5 hotels!

Request your spot and benefit from a discounted price of EUR 4,900.00 (valued at EUR 7,600.00!)

Payment for the programme is made in three installments.
If you represent an NGO, please let us know, and we'll gladly offer you an enhanced pricing option.

Interested?

Get in touch with us!

Follow the link below to the questionnaire and share a little about your hotel with us. We'll contact you within the following days to schedule a start date. 

What makes the Hotel Marketing Accelerator so valuable?

The is the ultimate coaching programme to propel your hotel to new heights.

6

Frequently Asked Questions

You ask. We answer.

What does the coaching programme cost?

For 5 hotels our comprehensive Hotel Marketing Accelerator is offered at a special price of EUR 4,900.00, discounted from its total value of EUR 7,600.00. 

Bonus: All participants get The Sustainable Hotel Handbook - Collection (value EUR 495) free of cost in order to make this world a more hospitable and better place for ALL!

Do you offer special discounts for the coaching programme?

If you represent an NGO, please let us know, and we'll gladly offer you an enhanced pricing option.

Are all fees and costs included in the price?

Included 

Excluded 

  • Travel costs (if applicable)
  • Third-party costs such as design, photography, translations, etc. (if applicable)
What makes the coaching programme so valuable?

The is the ultimate coaching programme to propel your hotel to new heights.

Get tailored guidance

From refining your hotel concept and brand to developing strategic marketing plans, each module is designed to address your specific pain points and opportunities, ensuring that every aspect of your business receives the attention it deserves.

Identify your strategic positioning

By identifying your hotel's unique selling points and target audience, you'll learn how to differentiate yourself effectively and attract the right guests to your property.

Improve your sustainable impact

Through a holistic approach that considers social, environmental and economic sustainability, you'll discover how to create a hotel that thrives both now and in the future.

Receive expert advice

Benefit from the expertise of seasoned professionals at MAp Boutique Consultancy, who bring significant experience advising independent and boutique hotels to the table.

Gain actionable insights

You'll gain actionable insights that you can apply directly to your hotel business, allowing you to see immediate improvements in performance and profitability.

Elevate your marketing

Amplify your hotel's visibility and appeal in the marketplace with new-and-improved marketing strategy, activities and channel mixes.

What’s the timing of the coaching programme?

From start to finish, the Hotel Marketing Accelerator programme takes 8 weeks, which allows for a comprehensive exploration of key topics and strategies without overwhelming participants with too much information at once.

How flexible is the start date for participating in the programme?

We will jointly define a start date depending on what works best for your schedule.

How personalised is the coaching programme?

The Hotel Marketing Accelerator consists of pre-defined modules covering particular topics, each one taking 1-2 weeks each. Of course, the guidance, action steps and deliverables (and start date!) are all personalised to your exact needs and goals.

What kind of support and resources are available to participants throughout the duration of the programme?

Participants receive ongoing support from our team of experienced consultants through one-on-one coaching sessions, and access to valuable resources such as practical playbooks and handbooks.

Can participants expect ongoing support beyond the duration of the coaching program?

Participants will automatically become part of the MAp Community, where we offer free resources, webinars, expert talks, etc., to help hotels become more sustainable and excel in the hospitality industry. Of course, we remain available should you have any further questions!

How long does it typically take to see results from participating in the coaching program?

The timeline for seeing results can vary depending on individual circumstances, but participants will likely notice significant improvements in their hotel's performance within a few months of implementing the strategies and insights gained from the programme.

How does this coaching programme address sustainability within the hospitality industry?

Sustainability is a key focus of our coaching programme, and participants learn how to incorporate social, environmental and economic sustainability into their hotel concepts and brands, as well as their positioning and marketing strategies.

I am planning a new hotel, can I take part in this coaching programme?

Of course! All modules, strategies and actions from the programme apply to new hotels too, not just existing ones.

Who are the consultants?

MAp is a B Corp-certified boutique hotel consultancy dedicated to empowering independent and boutique hoteliers through branding, positioning and marketing services. Located in Zurich and women-lead, the MAp team adopts a holistic and sustainable approach to elevate the global impact of hotels. With a focus on people and purpose, MAp stands out for its innovative strategies and creative solutions, making hotels, businesses and brands matter.

Learn more about us here

 

 

 

The Hotel Sustainability Shop

Discover practical hotel sustainability tools and resources that make a real impact.

Create a thriving hotel business and learn more about holistic hotel sustainability with our practical handbooks, tools and resources. Let’s get started on the road to a more hospitable and purposeful Planet – together!

Types
Zero Price view
CHF 0.00
Erscheint nach ? Sekunden
3
Image Full Content
Hotel Marketing Accelerator: An 8-week coaching programme to grow your hotel business and achieve (more) success