MAke it matter. MAke it beautiful. MAke it you.
If your business is the body, your brand is the soul. MAp Boutique Consultancy crafts sustainable hotel and hospitality brands that are purpose-driven and sustainable, rooted in beauty and authenticity. That’s how we make your brand matter.
Made with MAp (+ purpose): Hotel Brands & Hospitality Brands
We agree with Steve Forbes’ statement that “your brand is the single most important investment you can make in your business.” That’s why we create your hotel, hospitality or umbrella branding strategy, activate it through stylish and beautiful graphic design, give it a distinctive voice, tell its unique story and bring it online with a website and marketing material that stand out from the crowd (vs. the same-shit-same-wrapping).
Your hotel brand is the distinct identity your hotel represents in the eyes of your guests (and other stakeholders). It encompasses a unique brand identity system that’s made up of your hotel’s visual identity, verbal identity and sensory branding.
We first work to understand what your Purpose, goals, motivations and vision are for your hotel brand, so that we can create a hotel brand that is authentic and unique to YOU. Then we weave in our hotel expertise, trends, proven approaches and MAp’s 4 Ps of Sustainability framework to create an unforgettable hotel brand that is unique, sustainable and stands out on the global MAp.
A hotel concept is more holistic, serving as the central idea and forming the basis of your hotel project, which then gets translated into your hotel brand, your product and services, and your sales and communication.
We create your hotel brand in a collaborative way. We always start all of our hotel projects with a kick-off workshop (on- or offline) to understand your goals, motivations and vision for your hotel brand. Then when building out your hotel brand and creating your brand design, we incorporate regular feedback loops to make sure that it is true to you. Once it’s finalised, we’ll train you and your partners/employees on it, and then we’ll provide regular support and guidance until it’s fully and successfully implemented.
A sustainable hotel brand is a hotel brand that centres on sustainability; as in, sustainability is central to its story, its positioning and its brand identity system. However, to have a sustainable hotel brand, you actually have to walk the walk! That means sustainability must be implemented into your hotel’s operations first, in order to build your brand on it.
We create purposeful hotel and hospitality brands and more for those who want to stand out – whether you’re an established player looking for a refresh or a rising star looking to find your position on the MAp. The stops on your roadMAp depend on what it is you need – from brand strategy to graphic design, from storytelling to website programming.
Our branding journey starts with discovering the landscape of your hotel – to determine where you stand right now and where you’re headed. As needed, this phase can include the following steps. Don’t need the whole works? We perform these one-off too.
Read moreOur branding journey starts with discovering the landscape of your hotel – to determine where you stand right now and where you’re headed. As needed, this phase can include the following steps. Don’t need the whole works? We perform these one-off too.
We craft a purposeful brand that makes an impact and is authentic to YOU! For our award-winning hotel clients, we’ve created fulsome Hotel Brand Playbooks, and for hospitality brands following an umbrella branding strategy we’ve developed full Franchise Guides. What we do for you depends on what your hotel or hospitality project calls for.
Read moreWe craft a purposeful brand that makes an impact and is authentic to YOU! For our award-winning hotel clients, we’ve created fulsome Hotel Brand Playbooks, and for hospitality brands following an umbrella branding strategy we’ve developed full Franchise Guides. What we do for you depends on what your hotel or hospitality project calls for.
HOTEL BRAND PLAYBOOK INCLUDING:
The next stop on your roadMAp is bringing your new hotel brand or hospitality brand to life, or infusing new life into your existing hotel brand through a distinctive brand identity system.
The next stop on your roadMAp is bringing your new hotel brand or hospitality brand to life, or infusing new life into your existing hotel brand through a distinctive brand identity system.
“Beautiful things make people happy.”
This is one of our guiding principles. We design your hotel or hospitality brand so that it is stylish, creative and – you guessed it - beautiful. Giving you a design that makes a mark. We also support you in bringing it out into the world through stylish websites and marketing material.
“Beautiful things make people happy.”
This is one of our guiding principles. We design your hotel or hospitality brand so that it is stylish, creative and – you guessed it - beautiful. Giving you a design that makes a mark. We also support you in bringing it out into the world through stylish websites and marketing material.
CORPORATE IDENTITY
WEB DESIGN + PROGRAMMING
GRAPHIC DESIGN
Read lessAs part of the last stage of our journey, we provide ongoing guidance, identify and brief the right partners and take you successfully to launch.
Read moreAs part of the last stage of our journey, we provide ongoing guidance, identify and brief the right partners and take you successfully to launch.
ONGOING SUPPORT
ke time for prosecco ke it happenke it meaningfulke good coffeeke it matterke funny jokeske it kindke it simpleke it countJoin our inclusive MAp community NOW! You’ll get access to free resources, webinars, expert talks, and learn more about the latest industry and sustainability news.
