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From features and interviews, to webinars and podcasts, the MAp team is happy to share our insights on topics like hotel concept development, hotel sustainability, hospitality marketing, female empowerment, and more!

For press and collaboration inquiries, get in touch with us: 
onwards [at] MAp-consultancy.com

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Hotel Marketing Accelerator 2024

An 8-week coaching programme to grow your hotel business and achieve (more) success!

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Press Releases

MAp Boutique Consultancy launches 8-week hotel marketing coaching programme to grow your hotel business!

Zurich – Tailored specifically for independent and boutique hotels, the 8-week Hotel Marketing Accelerator promises to guide participating hotels in enhancing their unique hotel concepts and brands, strategic positioning and marketing strategies - to increase their impact and ensure long-term success.

 

 

MAp Boutique Consultancy launches new Communication Handbook and Sustainability Podcast

Zurich – MAp Boutique Consultancy, a boutique hotel consultancy and certified B Corporation, is proud to announce the launch of The Sustainable Hotel Handbook: Communication and The S-Word Podcast: The Sustainable Hotel. Both resources provide hotels and hospitality businesses with the insights, tools and action steps to communicate their sustainability activities in a credible and effective way, with the goal to increase impact and reduce greenwashing.

MAp Boutique Consultancy launches FREE template to help hotels avoid greenwashing by developing authentic storytelling

Zurich – MAp Boutique Consultancy, a boutique hotel consultancy and certified B Corporation, is proud to announce the launch of a template to guide hotels and hospitality businesses in writing their sustainability stories. This tool is designed to assist them in effectively communicating their commitment to sustainability, showcasing their sustainability initiatives, and engaging with their stakeholders in a sustainable way.

MAp Boutique Consultancy launches FREE guide aimed at helping hotels and HR managers create more inclusive job ads

Zurich – MAp Boutique Consultancy, a women-led boutique hotel consultancy and certified B Corporation, launched a new free guide aimed at helping hotels and HR managers create more inclusive job ads to attract more and diverse talent.

With this guide “The 6 elements of inclusive and attractive job ads”, hoteliers, business owners and HR managers will be able to create job ads that resonate with a wide range of candidates - with tips and best practices to make them gender-neutral and free from bias, inclusive of all backgrounds and experience levels, and present the hotel in the most positive light.

MAp Boutique Consultancy releases practical handbook for hoteliers dedicated to hotel employee hiring and retention

Zurich – MAp Boutique Consultancy, a women-led boutique hotel consultancy and certified B Corporation, today launched The Sustainable Hotel Handbook: Employees, the newest addition to its series of handbooks developed for boutique hoteliers on the topic of sustainability. 

The Sustainable Hotel Handbook: Employees provides detailed guidance on how to hire, retain and reinvest in employees in the midst of a challenging job market

MAp Boutique Consultancy Launches The Sustainable Hotel Handbook - Collection

Zurich – The boutique hotel consultancy and certified B Corporation MAp Boutique Consultancy launches The Sustainable Hotel Handbook - Collection today, guiding the way for boutique hoteliers to develop more sustainable hotels.

MAp in the News

Discover some of our latest articles and features.
Good Travel Podcast: Episode 3 – Nachhaltig Unterkommen [DEU]
Travel & Tourism News Middle East: Uncovering greenwashing in hospitality [ENG]
HTR Hotelrevue: Eine Bühne für Bildung und Meinung [DEU]
Gastgewerbe Magazin: Wie können Hotels Nachhaltigkeit kommunizieren und Greenwashing vermeiden? [DEU]
heihej: Yoga Equipment für Hotels und Ferienhäuser [DEU]
Gastgewerbe Magazin: Kostenloser Leitfaden für das Verfassen inklusiver Stellenanzeigen [DEU]
HOGAPAGE: Sustainable Hotel Handbook: Nachhaltigkeit in vier Bänden [DEU]
Asia Sustainable Travel Briefing: Struggling with telling your brand’s sustainability story? Steal these ten tips [ENG]
Good Travel – MAGDALENA RUNGALDIER EMPOWERT HOTELIERS ZU MEHR NACHHALTIGKEIT [DEU + ENG]
HTR Hotelrevue - Finden Sie das passende Personal für Ihren nachhaltigen Hotelbetrieb [DEU]
Soul of Travel Podcast - Sustainability in the Hospitality Industry [ENG]
Tutaka - 7 Tipps, wie du Hotel-Mitarbeitende findest und langfristig bindest [DEU]
HTR hotelrevue - Das nachhaltige Hotel: Profit für Mensch und Planet [DEU]
htr hotelrevue - Das nachhaltige Hotel: Es gibt keinen Plan(eten) B [DEU]
Htr hotelrevue - Das nachhaltige Hotel: «People over Profit» [DEU]
htr hotelrevue - Das nachhaltige Hotel: Wie man den passenden Weg findet [DEU]
htr hotelrevue - Wie Frauen die Zukunft (der Hotellerie) verändern [DEU]