Welcome to MAp Boutique Consultancy.

Making innovative, sustainable and successful hotels through marketing, branding, and positioning.

MAp is a B Corp-certified boutique consultancy that is shaping the future of the hospitality industry through innovative and sustainable hotels. MAp empowers independent and boutique hoteliers, hospitality brands and investors on their journeys to creating hotels that make a positive impact and stand out on the MAp.

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An 8-week coaching programme to grow your hotel business and achieve (more) success!

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(Y)our Services

Here’s how we guide the way forward:

Hotel Concepts

For hospitality investors, independent and boutique hoteliers, hotel groups and entrepreneurs looking to get their ventures off the ground or level up through unique, creative and sustainable hotel concepts.

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Hotel BRANDING

Hotel Branding

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Hotel Marketing

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Hotel Sustainability

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The Sustainable Hotel Platform

The Sustainable Hotel is a one-stop-shop for all things hotel sustainability, built for independent and boutique hoteliers, investors, consultants and even students seeking to understand hotel sustainability and implement it into their work. On our hotel sustainability platform, you’ll find FREE tools and resources, handbooks, checklists and guides to make this planet a more purposeful and hospitable place for all.

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Made with MAp

Since 2014, we’ve been putting independent and boutique hotels and hospitality brands on the global MAp.

MA people MAP Boutique Consultancy_Boutique Hotel Felderer

EXPLORE
OUR HOTEL
CASE
STUDIES

“

The best hotels and businesses
are the ones that combine

passion, people, profits + purpose.

Why work with us

We help forward-thinkers build and scale sustainable hotels and purposeful brands for a better future.

Boutique + Bespoke

As leading hotel consultants and strategic advisors, our mission is to get to the heart of what drives you and create winning and sustainable strategies with this in mind. We handcraft solutions with an eye toward detail, a deep sense for beauty and style, and a mind for innovation and long-term impact. We are niche and bespoke, which means we aren’t for everyone (everyone is a lot of people) – but we might be exactly right for you.

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For Those Who Want More

MAp Boutique Consultancy is for the visionaries and dreamers, the forward-thinkers and changemakers; those who want to make a purposeful and sustainable impact on the world and in their own lives. They don’t buy into the idea of “same sh*t, same wrapping,” but seek to stand out and make a real mark. They also care deeply for people and planet, and therefore strive to do good through their hotels and hospitality projects.

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Services for Success

MAp specialises in hotel concept development, hotel branding and hotel marketing for independent and boutique hoteliers, hospitality brands and investors. Our services are tailormade, adapted to your exact wants and needs, and place sustainability at the core. Together, we work in partnership with you to create hotels that are innovative and sustainable, defining the future of hospitality (and bringing success for you!).

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(Y)our Sustainability Journey

At MAp, we’re all about sustainability, because it’s not just good for the world – it’s good for business too. We look at hospitality sustainability through a holistic lens that combines 4 important pillars – Purpose, People, Planet, Profit – and weave this approach into all engagements and solutions in order to create a bigger impact. We’ve even developed our own hotel sustainability platform, The Sustainable Hotel, with handbooks, tools and other helpful content to get you started on, or bring you further down, the road to sustainability.

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Unshakable optimists

Ever the unshakable optimists, we think everything is “figureoutable” (thank you, Marie Forleo!) if you have a hands-on mindset and the courage to figure it out. Our sustainable hotel concepts and purposeful brands are based on collaboration, creativity and passion, which allows us to work quickly and effectively, see things from different angles, innovate and create exciting, inspiring and measurable results.

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Proven approach

We don’t like to wing it. We don’t do mediocre. Instead, we base our hospitality solutions on proven and scientific models, as well as our road-tested sustainability framework the 4 Ps of Sustainability. On top of that, we rely on objective data, industry trends and decades of operational knowledge to create the best results. Yes, we are experts in what we do for a reason.

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TAG IT

#HotelConsulting #StrategicConsulting #HotelConsultany #Hospitality Consulting #SustainabilityConsultants #HotelConcepts #HotelConceptDevelopment #SustainableHospitality #SustainableHotelConcepts #SustainableHotels #TheSustainableHotel #HotelBranding #HotelPositioning #HotelMarketing #HotelSustainability #MApBoutiqueConsultancy #MAp #Onwards