Create a profitable hotel for all

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In the hospitality industry, where profitability has traditionally been the primary focus, it can be challenging for hoteliers to think beyond financial gain.

The Profit handbook challenges hoteliers to embrace Purposeful Profits and Triple Bottom Line to create more impact and achieve more business success.

With The Sustainable Hotel Handbook: Profit, you create a profitable hotel where your stakeholders Profit too. And as a bonus, your hotel becomes one step closer to qualifying as a sustainable hotel through leading hotel certification programmes.

80

Insightful pages

5

Interviews

31

Clear action steps

Is this Profit handbook right for me?

We say: Yes!

Whether you have an existing hotel that you want to make more sustainable, wish to open a new sustainable hotel, or simply want to learn more about economic sustainability, this handbook has got deep insights and practical guidance to help.

But don’t just take our word for it, listen to what our clients have to say.

The Sustainable Hotel Handbooks have been successfully used by:

Hoteliers + hotel brands

RENATO BOTTE, OWNER OF LOCANDA MISTRAL (PIEDMONT/ITALY)

Coaches + consultants

MAp Boutique Consultancy The Sustainable Hotel

LILIAN ROTEN, FOUNDER OF DESIGN JOURNEY AND HOTEL DE LONDRES IN BRIG (SWITZERLAND)

Students

LUISE WEINERT, BACHELOR'S STUDENT AT FHGR CHUR (CHUR/SWITZERLAND)

What’s included in the Profit handbook?

In the Profit handbook, we present economic business practices that add to your Triple Bottom Line and help you to achieve Purposeful Profits.

MAp Boutique Consultancy, The Sustainable Hotel, Profit - Economic Sustainability for hotels

Introduction to Triple Bottom Line and Purposeful Profits
5 helpful exercises to put theory into action
Insights into the UN SDGs
2 scorecards to measure your progress in achieving sustainable hotel status when it comes to economic sustainability
Guidance on reinvesting your Profits and philanthropic giving
Economic sustainability action steps aligned with the top hotel sustainability certification programmes
Guidance on how to communicate sustainability to your stakeholders
Tips on how to monitor & evaluate your sustainability progress
MAp Advice based on MAp's years of working with boutique hoteliers
Expert interviews with hoteliers and experts leading by example
Best practice examples from the world's top sustainable hotels
*MAp approved* organisations to support you on your sustainability journey
External resources that offer additional guidance and support

What People say about The Sustainable Hotel:

“

The Planet handbook (by the way, my personal favorite) provides easily-understandable yet practical steps to save energy and water in general. The handbook helped me shape communication with our guests to motivate them to minimise their personal ecological footprint. The "Waste Action Plan" in the handbook helped me adapt our culinary offerings to minimise overall waste (food, packaging, plastics).

In terms of sustainability, the hotel industry faced a significant challenge, particularly in the areas of energy and water consumption. Hotels often consume large amounts of energy for lighting, heating, cooling, and operating facilities like swimming pools and spas. This leads to substantial greenhouse gas emissions, contributing to climate change.

One personally significant ethical concern that also affected our hotel group was waste management. It was painful to observe how much waste a hotel generates, from packaging to food. No matter how well-designed it is, a buffet will always result in a certain amount of food waste.

The Planet handbook (by the way, my personal favorite) provides easily-understandable yet practical steps to save energy and water in general. The handbook encouraged me to seek technological support in South Tyrol, so I reached out to myGekko, a company from Bruneck that optimizes energy consumption using AI and other technologies.

The handbook also helped me shape communication with our guests to motivate them to minimise their personal ecological footprint. Saving a towel when washing or understanding that the sauna starts two hours later can have a significant impact when thousands of guests visit every month.

The "Waste Action Plan" in the handbook helped me adapt our culinary offerings to minimise overall waste (food, packaging, plastics). We eliminated the bi-weekly evening buffets in the hotels, and the breakfast buffet now only includes products that can be cleverly reused. All hot dishes are now prepared à la minute. Although we are not completely "zero waste" yet, as some adjustments are still needed in South Tyrol, we are definitely on the right path.

In conclusion, I must honestly say that we do not yet have the means to measure our ecological footprint or exact savings accurately. However, when it comes to electricity and water, simply looking at the bills shows an average savings of about 12% compared to the previous year. The almost daily trips to the recycling center have now been reduced to just two times per week. Overall, some noticeable changes have already occurred with open eyes. But most importantly, since the introduction of The Sustainable Hotel Handbook, I am proud of the willingness of our staff and guests to drive sustainability forward and to realise that each individual can make a difference.

THOMAS KERSCHBAUMER, HEAD OF BUSINESS UNIT HOTEL & GASTRO, SENFTER HOLDING (SOUTH TYROL/ITALY)

MAp Boutique Consultancy The Sustainable Hotel Mich Bondesio

“

The Sustainable Hotel Handbook - Collection is an exceptional and timely resource to help hotels align their business goals with a triple bottom line that supports people, purpose, and most importantly, the planet.

Each beautifully-designed guide in the collection is jam-packed with helpful educational info, visual references, and relevant prompts to help you develop a more sustainable business model step-by-step.

With the environmental challenges we face, this responsible approach to doing business is now non-negotiable, and I’m encouraged to see such a valuable and innovative resource and service being offered to the hotel industry by MAp Boutique Consultancy. Investing in these guides and implementing the recommended systems and practices will not only differentiate your hotel business, but enable it to thrive, too.

MICH BONDESIO, AUTHOR, COACH & BUSINESS CONSULTANT, CREATING CADENCE (UNITED KINGDOM)

“

The Sustainable Hotel Handbooks are very user-friendly and therefore perfect for entrepreneurs looking to facilitate their entry into sustainable tourism development. I view it as a well-structured, comprehensive, and visually-appealing guide.

Particularly valuable are the numerous practical tips, concrete action steps, and expert interviews. This adds an additional layer of depth to the information and facilitates direct applicability.

HEIDRUN STOISER, LEAD GREEN EXPERIENCES AT PIZ (MONTAFON / AUSTRIA)

“

What I particularly appreciated was the way the content was presented. The diversity of formats, including checklists, interviews, and success stories, made the content very accessible and engaging. The visual design of the handbook, featuring images and quotes, also contributed to my enjoyment of reading it. Overall, I can wholeheartedly recommend The Sustainable Hotel Handbook: People.

Unfortunately, the available literature on sustainability in the hotel industry was quite limited, but I was happy to find that The Sustainable Hotel Handbook: People proved to be a highly-valuable resource.

The handbook lists the various hotel stakeholder groups separately and provides deep insights into each one. Additionally, it elucidates the needs of these stakeholders and how hotels can fulfill them in a sustainable manner. Furthermore, I was able to learn more about the subject through Tatjana's success story and interview, gaining intriguing insights.

What I particularly appreciated was the way the content was presented. The diversity of formats, including checklists, interviews, and success stories, made the content very accessible and engaging. The visual design of the handbook, featuring images and quotes, also contributed to my enjoyment of reading it. Overall, I can wholeheartedly recommend The Sustainable Hotel Handbook: People. It not only provides a comprehensive approach to the topic of social sustainability in the hotel industry but also serves as a helpful resource for students like me who are exploring this subject.

LUISE WEINERT, BACHELOR'S STUDENT AT FHGR CHUR (CHUR/SWITZERLAND)

“

Defining our own purpose, our own identity, is a challenge, but it makes our story tangible, credible, simplifies many things, and helps us use financial and personal resources wisely and purposefully. The Purpose handbook helps us tackle this challenge step-by-step, and starting with our own motivation is powerful.

I consider the ability to shape our environment and tell a story as a special gift. Especially in the hospitality industry, we must harness it. Defining our own purpose, our own identity, is a challenge, but it makes our story tangible, credible, simplifies many things, and helps us use financial and personal resources wisely and purposefully.

The Purpose handbook helps us tackle this challenge step-by-step, and starting with our own motivation is powerful. Purpose, a guiding principle that directs our decisions and actions throughout the entire customer journey.

LILIAN ROTEN, FOUNDER OF DESIGN JOURNEY AND HOTEL DE LONDRES IN BRIG (SWITZERLAND)

“

"Sustainability" was not tangible for me - it was always distant, and I didn't know how to efficiently implement sustainability into my hotel. The Sustainable Hotel opened up a new world for me, and with each handbook, I understood more about what I can successfully implement step-by-step and what truly makes a difference. Because it's of no use to talk about Mount Everest if you can't manage to climb the first hill.

"Sustainability" was not tangible for me - it was always distant, and I didn't know how to efficiently implement sustainability into my hotel. Just by reading the introduction to the handbook collection, which provides a clear definition (What is sustainability? What is a sustainable hotel? What does it mean for me?) and a clear breakdown of sustainability areas, sustainability became tangible.

I am a technician, a practitioner, and this clear division has helped me immensely. It opened up a new world for me, and with each handbook, I understood more about what I can successfully implement step-by-step and what truly makes a difference. Because it's of no use to talk about Mount Everest if you can't manage to climb the first hill.

RENATO BOTTE, OWNER OF LOCANDA MISTRAL (PIEDMONT/ITALY)

“

The Sustainable Hotel platform stands as an indispensable ally in our professional toolkit at Sainha, thanks to its rich library of insightful and actionable guides, and handbooks.

Whether it is about minimizing carbon footprint or waste, embracing circular economy principles, or optimizing supply chains for sustainability, The Sustainable Hotel unravels the intricate complexities in a refreshingly simple manner.

JEREMY TRAN, FOUNDER OF SAINHA

What makes this handbook so valuable!

The Profit handbook is the only resource made specifically for hotels on the topic of economic sustainability.

Learn about economic sustainability

Most hotels focus on being green, but in order to qualify yours as a truly sustainable hotel, you have to address economic sustainability too. We’ll dive deep into this important pillar.

Create a sustainable hotel NOW

With the help of action steps, we’ll help you to implement economic sustainability action steps now. It’s that easy!

Equip your team with tools + resources

Whether you’ve got a full team or you’re doing it yourself, get the tools and resources you need to execute on your economic sustainability strategy.

Learn from industry experts + best practices

We highlight learnings, tips and recommendations from top industry leaders who are shining stars in the areas of economic sustainability, and spotlight leading hotels.

Qualify as a sustainable hotel

We’ve aligned the action steps with the leading hotel sustainability certificates out there, and by executing them, you get closer and closer to qualification.

Achieve more prosperity

By building your business around social, environmental and economic sustainability, you’ll actually achieve more business success and profitability as a result.

YES! I WANT TO BUY THE HANDBOOK.

Meet our Experts

We’ve interviewed some of the brightest minds that are shaping the future of hospitality, and they contribute their personal learnings and insights just for you.

5

1/

Martin Stockburger

Martin is the founder and CEO of Koncept Hotels and shares with us his insights on how to manage and operate hotels in a sustainable way.

2/

Natascha Rupp

Natascha is the founder and managing director of Rupp PR, a global communications consultancy specialising in sustainable travel and tourism. She's our expert for sustainable PR, marketing and communications.

3/

Karsten Schmidt- Hoensdorf

Karsten is the owner of the Zurich design studio IDA14 and our expert for sustainable design.

4/

Tatjana Benkert

Tatjana founded the social enterprise, The Purpose Hostel in Antigua, Guatemala, and she tells us how putting Purpose and People over Profit brings success.

5/

Renato Botte

Renato is the owner of the Locanda Mistral in Piedmont, Italy. As a mountain guide of more than 20 years, he shares his passion for the Planet and how it shaped his approach to hospitality.

FACTS: Economic sustainability ensures the long-term viability of your hotel business

Purposeful Profit over Profit is the key to your future!

Economic sustainability makes a positive contribution to the environment and society at large.
Economic sustainability ensures your hotel remains compliant and avoids legal issues.
Economic sustainability enables you to reinvest in your business and the future.
Economic sustainability leads to more sustainable business practices.
Economic sustainability builds a positive reputation for your hotel.
Economic sustainability increases your resilience against risks and crises.

Choose your preferred option

For the cost of the average hotel room night, you can set your hotel on the right course to create even more sustainable impact and achieve even more business success.

As a B Corp-certified company, we encourage you to buy the digital handbook, which comes in a PDF file with various versions for easy handling and sharing with your team. As a special bonus, you will also receive the Introduction PDF free of cost!

DIGITAL HANDBOOK

After payment, you can access your digital product (PDF file) immediately in your private and secured Community member area for easy, life-long access and download.

Also available in German. Click here.

CHF 148.00

PRINTED HANDBOOK

If you choose this option, we will organise the printing with our trusted and sustainable printing partners.

Learn more

Frequently Asked Questions

Why is The Sustainable Hotel Handbook: Profit perfect for boutique hoteliers?

The Sustainable Hotel Handbook: Profit was crafted specifically with boutique hoteliers in mind. As seasoned hotel consultants, we know better than anyone that boutique hotels have limited time, budget and resources compared to bigger hotels and chain hotels.

Therefore, The Sustainable Hotel Handbook: Profit really focuses on everything boutique hoteliers need to make an economically sustainable hotel, with practical steps that are both realistic and budget-conscious, without being too time-intensive.

Is The Sustainable Hotel Handbook: Profit suited for hoteliers running an existing hotel?

Yes! The Sustainable Hotel Handbook: Profit is perfect for hoteliers who already have a hotel and are looking to create more impact with the Profits they earn. We present activities and steps you can implement into your existing operations to drive prosperity for all, step-by-step.

I am planning a new hotel, is The Sustainable Hotel Handbook: Profit for me?

All recommendations and action steps presented in The Sustainable Hotel Handbook: Profit apply to new hotels too, not just existing ones.

Is The Sustainable Hotel Handbook: Profit worth the investment?

We say: absolutely! There is no resource out there jam-packed with as much value for boutique hoteliers looking to become more economically sustainable. Plus, with all the sustainability recommendations outlined in The Sustainable Hotel Handbook: Profit, you will drive more success and growth for your boutique hotel.

How can I purchase The Sustainable Hotel Handbook: Profit?

If you are interested in purchasing a digital version for CHF 148, simply click the "Add to Cart" button and follow the easy steps to guide you through the purchasing process.

If you wish to receive a physical printed copy, please contact us directly to inquire about pricing. We partner with Heller Druck, a sustainable print shop in Switzerland that prints using environmentally-friendly processes and carbon offsets all purchases.

How can Profit be sustainable?

Sustainable Profit entails two important points:

It’s achieved in a sustainable way = not at the cost of People and Planet
It’s distributed in a sustainable way = used to secure your hotel’s operationality in the future while also making this world a better place

When it comes to economic sustainability, earning Profit is a good thing. How you make that Profit and what you do with it, though, is what truly matters.

Why is sustainability so expensive?

While sustainability can be expensive in the short-term as your hotel makes investments in new technology, equipment and upgrades that decrease your carbon footprint, it pays off. By adopting sustainable practices, you realise efficiencies and cost savings over the long-term thanks to reduced water and energy consumption, smarter buying habits and more.

Not to mention, many sustainable practices cost no money at all! So don’t let money deter you from becoming a more sustainable hotel - small actions can make a big impact.

YES! I WANT TO BUY THE HANDBOOK.

Discover who’s behind The Sustainable Hotel

Meet the B Corp-certified MAp team of hospitality experts, hotel consultants and sustainability insiders.

Nice to meet you!

MAp is a B Corp-certified boutique hotel consultancy that empowers independent and boutique hoteliers, hospitality brands and investors in creating unique, innovative and sustainable hotels built for the future. Based in Zurich and woman-owned, the MAp team provides hotel concept development, hotel branding, hotel marketing and hotel sustainability services to award-winning clients worldwide. Through its focus on people and purpose, its innovative approach and bespoke solutions, MAp makes hotels, businesses and brands matter.

Get to know us

The Hotel Sustainability Shop

Discover practical hotel sustainability tools and resources that make a real impact.

Create a thriving hotel business and learn more about holistic hotel sustainability with our practical handbooks, tools and resources. Let’s get started on the road to a more hospitable and purposeful Planet – together!

Create a profitable hotel for all

The Profit handbook presents economic business practices that bring prosperity to you and your most important stakeholders.

In the hospitality industry, where profitability has traditionally been the primary focus, it can be challenging for hoteliers to think beyond financial gain.

The Profit handbook challenges hoteliers to embrace Purposeful Profits and Triple Bottom Line to create more impact and achieve more business success.

Is this Profit handbook right for me?

We say: Yes!

What’s included in the Profit handbook?

In the Profit handbook, we present economic business practices that add to your Triple Bottom Line and help you to achieve Purposeful Profits.

THOMAS KERSCHBAUMER, HEAD OF BUSINESS UNIT HOTEL & GASTRO, SENFTER HOLDING (SOUTH TYROL/ITALY)

MICH BONDESIO, AUTHOR, COACH & BUSINESS CONSULTANT, CREATING CADENCE (UNITED KINGDOM)

HEIDRUN STOISER, LEAD GREEN EXPERIENCES AT PIZ (MONTAFON / AUSTRIA)

LUISE WEINERT, BACHELOR'S STUDENT AT FHGR CHUR (CHUR/SWITZERLAND)

LILIAN ROTEN, FOUNDER OF DESIGN JOURNEY AND HOTEL DE LONDRES IN BRIG (SWITZERLAND)

RENATO BOTTE, OWNER OF LOCANDA MISTRAL (PIEDMONT/ITALY)

JEREMY TRAN, FOUNDER OF SAINHA

What makes this handbook so valuable!

The Profit handbook is the only resource made specifically for hotels on the topic of economic sustainability.

Meet our Experts

Martin Stockburger

Natascha Rupp

Karsten Schmidt- Hoensdorf

Tatjana Benkert

Renato Botte

FACTS: Economic sustainability ensures the long-term viability of your hotel business

Purposeful Profit over Profit is the key to your future!

Choose your preferred option

For the cost of the average hotel room night, you can set your hotel on the right course to create even more sustainable impact and achieve even more business success.

DIGITAL HANDBOOK

PRINTED HANDBOOK

What happens after your order

Frequently Asked Questions

Discover who’s behind The Sustainable Hotel

Meet the B Corp-certified MAp team of hospitality experts, hotel consultants and sustainability insiders.

The Hotel Sustainability Shop

Discover practical hotel sustainability tools and resources that make a real impact.

Service

Handbook - Collection

Handbook

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